One-click segmentation definition

• US 20060277198A1
• Filed: 12/20/2005
• Published: 12/07/2006
• Est. Priority Date: 06/03/2005
• Status: Active Grant

• Current Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Error, Brett Michael, Wong, Catherine Jen
• Granted Patent: US 9,081,863 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: H04L 43/045 for graphical visualisation of monitoring data

Abstract

A system displays and filters reports including website vitiation data in response to receiving user input. The system allows users to launch various reports onto a workspace and filter the entire result set by selected criteria. The system allows the user to specify and configure segments while viewing reports, simply by clicking next to the desired criteria within the report alone or in combination with various keyboard functions. Filtered reports can be further adjusted per additional filters and criteria. The results are returned virtually instantaneously, enabling users to analyze the effects of combinations of factors.

Claims

1. A computer-implemented method for filtering web visitation data reports, the method comprising:

displaying a plurality of defined reports comprising website visitation data;

receiving user input to apply a plurality of filters to a first of the plurality of defined reports; and

displaying a plurality of adjusted reports, each adjusted according to the plurality of filters.

2. The computer-implemented method of claim 1, wherein receiving user input to apply the plurality of filters to a first of the plurality of defined reports further comprises:

receiving user input to apply a first of the plurality of filters to the first of the plurality of defined reports;

receiving user input to apply a second of the plurality of filters to the first of the plurality of defined reports; and

wherein the plurality of adjusted reports comprise the plurality of defined reports adjusted according to the first and second of the plurality of filters.

3. The computer-implemented method of claim 1, further comprising:

receiving user input to apply a set of one or more filters to a second of the plurality of defined reports; and

wherein the plurality of adjusted reports comprise the plurality of defined reports adjusted according to the first and second of the plurality of filters and the set of one or more filters.

4. The computer-implemented method of claim 3, wherein the set of one or more filters is combined with the first and second of the plurality of filters as an AND operation.

5. The computer-implemented method of claim 2 or 3, wherein the first of the plurality of filters and the second of the plurality of filters are combined as an AND operation.

6. The computer-implemented method of claim 2 or 3, wherein the first of the plurality of filters and the second of the plurality of filters are combined as an OR operation.

7. The computer-implemented method of claim 1, further comprising:

receiving user input to apply an additional filter to the plurality of adjusted reports; and

displaying a plurality of twice-adjusted reports, each adjusted according to the plurality of filters and the additional filter.

8. The computer-implemented method of claim 7, wherein the additional filter is combined with the plurality of filters as an AND operation.

9. The computer-implemented method of claim 1, further comprising:

storing the plurality of adjusted reports as one of the plurality of defined reports.

10. The method of claim 1, wherein the plurality of defined reports are user-customized reports built during a current session.

11. A computer readable memory storing a computer program executable by a processor, the computer program producing a user interface for filtering web visitation data reports, the user interface comprising:

a report display area for displaying a plurality of defined reports comprising website visitation data;

a plurality of filter icons for receiving user input to apply a plurality of filters to a first of the plurality of defined reports; and

wherein the report display area is configured to display a plurality of adjusted reports, each adjusted according to the plurality of filters.

12. The computer program product of claim 11, wherein:

the plurality of filter icons is further configured for receiving user input to apply a set of one or more filters to a second of the plurality of defined reports; and

wherein the plurality of adjusted reports comprise the plurality of defined reports adjusted according to the first and second of the plurality of filters and the set of one or more filters.

13. The computer program product of claim 11, further comprising:

an executable process that combines filters as AND operations in response to receiving user input to apply two or more of the plurality of filter icons in series.

14. The computer program product of claim 11, further comprising:

an executable process that combines filters as OR operations in response to receiving user input to apply two or more of the plurality of filter icons in series in conjunction with a keystroke.

15. The computer program product of claim 11, wherein the plurality of adjusted reports are displayed concurrently.

16. The computer program product of claim 11, wherein each of the plurality of filter icons corresponds to a single segmentation criterion.

17. The computer program product of claim 11, further comprising:

a segment filter area for displaying a summary of applied filters.

18. The computer program product of claim 17, further comprising:

an executable process that, in response to user input to apply one of the plurality of filters, adds a representation of the filter to the segment filter area.