Incrementally adding segmentation criteria to a data set

• US 20060277211A1
• Filed: 12/20/2005
• Published: 12/07/2006
• Est. Priority Date: 06/03/2005
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Error, Brett Michael
• Granted Patent: US 7,991,732 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating

Abstract

A system displays and filters reports including website visitation data in response to receiving user input. The system includes a client for processing the input as a query to a network, which returns the requested data. The system and accompanying method provide a user interface for incrementally adjusting report data and tailoring reports to user specifications. In addition, adjusted reports can be further adjusted per additional data input. The results are returned virtually instantaneously, enabling users to analyze the effects of combinations of factors.

Claims

1. A computer-implemented method for incrementally adding segmentation criteria to a data set, the method comprising:

receiving user input to select one or more defined reports;

retrieving a data set comprising website visitation data associated with the one or more defined reports;

displaying the one or more defined reports wherein the website visitation data is sorted by one or more default metrics;

receiving user input to adjust segmentation criteria for the one or more defined reports; and

displaying one or more adjusted reports, each adjusted according to the segmentation criteria.

2. The method of claim 1, wherein the user input to adjust segmentation criteria comprises adding segmentation criteria.

3. The method of claim 1, wherein the user input to adjust segmentation criteria comprises removing existing segmentation criteria.

4. The method of claim 1, wherein the user input to adjust segmentation criteria comprises adjusting a date range.

5. The method of claim 1, wherein the user input to adjust segmentation criteria comprises creating a new segmentation criterion.

6. The method of claim 1, wherein the user input to adjust segmentation criteria comprises activating a contextual menu of options for the segmentation criteria.

7. The method of claim 1, further comprising:

receiving user input to adjust segmentation criteria for the one or more adjusted reports; and

displaying one or more twice-adjusted reports, each adjusted according to the segmentation criteria.

8. The method of claim 1, further comprising:

receiving user input to adjust the one or more default metrics.

9. The method of claim 1, further comprising:

storing the one or more adjusted reports as one of the one or more defined reports.

10. The method of claim 1, wherein the one or more defined reports are preset reports associated with a set of predefined filters.

11. The method of claim 1, wherein the one or more defined reports are user-customized reports built during a current session.

12. The method of claim 1, wherein the one or more defined reports are previously customized reports retrieved from storage.

13. The method of claim 1, wherein the one or more defined reports comprise fall-out reports.

14. The method of claim 1, wherein retrieving the data set further comprises:

sending one or more report queries to a network; and

receiving report data from the network corresponding to the one or more report queries.

15. The method of claim 14, further comprising:

in response to receiving report data comprising data, interpreting the data using a look up table.

16. The method of claim 1, wherein displaying the one or more adjusted reports occurs virtually instantaneous with receiving user input to adjust the segmentation criteria.

17. A system for incrementally adding segmentation criteria to a data set, the system comprising:

an input module configured for receiving input to select one or more defined reports;

a query module configured for retrieving a data set comprising website visitation data associated with the one or more defined reports;

an output module configured for displaying the one or more defined reports wherein the website visitation data is sorted by one or more default metrics;

the input module further configured for receiving user input to adjust segmentation criteria for the one or more defined reports; and

the output module further configured for displaying one or more adjusted reports, each adjusted according to the segmentation criteria.

18. The system of claim 17, wherein retrieving a data set comprises sending one or more report queries to a network and receiving report data from the network corresponding to the one or more report queries.

19. The system of claim 17, further comprising:

an interpret module for, in response to receiving data from the network, interpreting the data.

20. The system of claim 17, further wherein:

the input module is further configured for receiving user input to adjust segmentation criteria for the one or more adjusted reports; and

the output module is further configured for displaying one or more twice-adjusted reports, each adjusted according to the segmentation criteria.

21. The system of claim 17, further wherein the input module is further configured for receiving user input to adjust the one or more default metrics.

22. The system of claim 17, wherein the query module is further configured for storing the one or more adjusted reports as one of the one or more defined reports.

23. The system of claim 17, wherein the input module is further configured for receiving input for adjusting various aspects of the displayed data.

24. The system of claim 17, wherein the output module is further configured for displaying the one or more adjusted reports virtually instantaneous with receiving user input to adjust the segmentation criteria.