System and method for targeting audio advertisements

• US 20060277567A1
• Filed: 06/07/2005
• Published: 12/07/2006
• Est. Priority Date: 06/07/2005
• Status: Abandoned Application

• Current Assignee: Kinnear D. Scott
• Original Assignee: Kinnear D. Scott
• Inventors: Kinnear, D. Scott
• Application Number:
  US11/147,001
• Publication Number:
  US 20060277567A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04H 20/106 Receiver-side switching
• CPC Class Codes: H04H 20/40 Arrangements for broadcast specially adapted for accumulation-type receivers

Abstract

An improved system and method and system for advertising to audio program listeners that uses an embedded main signal from an audio program service that contains an audio program file, advertisement audio file, program information file, and advertisement audio information file to a listener'"'"'s addressable digital audio recording device (DAR). When the signal is received by DAR two audio and advertisement program files and the two data information files are separated and stored locally in separate databases. The audio program file may be delivered directly to the listener'"'"'s DAR for immediate listening. The audio program data information file contains the target demographic profile information and the commercial break information for the audio program. The advertisement audio file and the advertisement data information file are stored in an advertisement library file database and advertisement information file, respectively. Loaded into the memory of the DAR is an advertisement play list generator software program that generates a list of advertisements stored on the DAR recorder to be played back during the audio program.

Claims

1. An audio network advertising system, comprising:

a. an audio signal service capable of transmitting a plurality of audio programs to its subscribers, an audio program file associated with each said audio program, a plurality of audio advertisements, and an audio advertisement data file associated with each said audio advertisement;

b. an audio recording device capable of receiving said audio programs, said audio recording device including a working memory and long term memory capable of recording and storing said plurality of audio programs into an audio program library and recording said audio advertisements into an audio advertisement library;

c. an advertising play list generator software program loaded into said working memory of said audio recording device, said advertising play list generator software program being used to select at least one audio advertisement from said audio advertisement library for playback during an audio program selected by a subscriber of said service; and

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d. at least one audio display connected to said audio recording device, said audio display used to present selected audio programs and selected audio advertisements from said audio recording device.

2. The audio network advertising system, as recited in claim 1, further including an audio generator software program loading into said working memory, said audio generator software program used to determine the location of advertisement breaks in said audio program file currently being viewed, the duration of the advertisement breaks in said audio program file, and the duration of advertisement breaks in said audio program file.

3. The audio network advertising system, as recited in claim 1, wherein said audio program file includes the number of advertisement breaks in said audio program file and the location of said advertisement breaks in said audio program file.

4. The audio network advertising system, as recited in claim 1, wherein said audio advertisement data file includes targeted demographic information associated with said audio advertisement file.

5. The audio network advertising system, as recited in claim 3, wherein said audio advertisement data file includes demographic information associated with the targeted listeners of said audio advertisement file.

6. The audio network advertising system, as recited in claim 1, wherein said audio program files are stored in an audio program library database directly connected to said audio recording device.

7. The audio network advertising system, as recited in claim 6, wherein said audio advertisement files are stored in an audio advertisement library database directly connected to said audio recording device.

8. The audio network advertising system, as recited in claim 7, wherein said audio program files are stored in an audio program library database connected to said audio recording device.

9. The audio network advertising system, as recited in claim 8, wherein said advertisement data files are stored in an audio advertisement information database connected to said audio recording device.

10. The audio network advertising system, as recited in claim 1, further including an audio advertisement library database coupled to said audio recording device, said audio advertisement library database used to record a plurality of said audio advertisement files from said service provider.

11. The audio network advertising system, as recited in claim 10, wherein said audio program information data files are stored in an audio program information database connected to said audio recording device.

12. The audio network advertising system, as recited in claim 11, wherein said audio advertisement data file is stored in an advertisement information database connected to said audio recording device.

13. The audio network advertising system, as recited in claim 1, wherein said audio program data file is stored in an audio program information database connected to said audio recording device.

14. An audio network advertising system, comprising:

a. an audio signal service capable of transmitting a plurality of audio programs to a subscriber, an audio program data file associated with each said audio program, a plurality of audio advertisements, and an audio advertisement data file associated with each said audio advertisement, said audio program file includes advertisement playback information which includes information on the number of advertisement audio slots in said audio program, the time location of said advertisement audio slots in said audio program, said audio advertisement data file includes targeted demographic information associated with each said audio advertisement file;

b. an audio recording device connected to said audio signal service, said audio recording device including a working memory and a means for long term memory capable of recording from said audio signal service provider a plurality of said program audios into an audio program library and recording said audio advertisements into an audio advertisement library;

c. an audio generator software program loading into said working memory, said audio generator software program used to determine the location of advertisement breaks in said audio program file currently being viewed, the duration of the advertisement breaks in said audio program file, and the duration of advertisement breaks in said audio program file;

d. an advertising play list generator software program loaded into said working memory of said audio recording device, said advertising play list generator software program used to select at least one audio advertisement from said audio advertisement library for playback during an audio program selected by a subscriber of said service, said audio advertisements being selected based on matching the targeted, demographic profile information of a listener of the audio program and the targeted, demographic profile information of the audio advertisement; and

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e. at least one audio display connected to said audio recording device, said audio display used to present selected audio programs and selected audio advertisements from said audio recording device.

15. The audio network advertising system, as recited in claim 14, wherein said audio programs are stored in an audio program data file coupled to said audio recording device.

16. The audio network advertising system, as recited in claim 14, wherein said audio advertisements are stored in an audio advertisement library data file directly connected to said audio recording device.

17. An improved method for targeting audio advertisements to a listener of an audio program, comprised on the following steps:

a. selecting an audio signal service capable of transmitting all audio program and data information associated therewith to a listener'"'"'s audio recording device;

b. selecting an audio recording device connected to said audio signal service, said audio recording device having a memory storage means capable of storing audio program and data information delivered from said audio signal service said audio recording device including an advertising play list generator used to select and playback at least one advertisement stored in memory on said audio recording device that is played back to a listener while listening to an audio program on an audio recording device;

c. connecting an audio recording device;

d. transmitting an audio program file from said audio signal service to said audio recording device;

e. transmitting an audio program data file associated with said audio program file to said audio recording device, said audio program data file being transmitted by said audio signal service provider, said audio program data file containing information regarding the targeted demographic profile of a listener of said audio program file and advertisement timing information in said audio program file;

f. transmitting at least one advertisement audio programmer from said audio signal service to said audio recording device;

g. transmitting an advertisement data file associated with said advertisement audio program, said advertisement data file containing demographic information for a targeted listener; and

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h. operating said advertising play list generator software program that reviews said audio program data file and said advertisement data file to generate at least one advertisement to play to a listener watching said audio program file associated with said audio program data file.

18. The method as recited in claim 17 further including the step (i) collecting information on the number of advertisement audios shown to a listener.

19. The method as recited in claim 17, further including the step (j) billing advertisers based on the number of advertisements audio shown to said listener.

20. The method as recited in claim 17, further including the step (k) collecting demographic information about a listener and then using said listener demographic information to select an advertisement audio to be delivered to a listener.