DVR-based targeted advertising
First Claim
1. A targeted advertisement system, comprising:
- a digital video recorder (DVR) configured to record media content and maintain the recorded media content for on-demand viewing, the DVR further configured to provide a first data stream of the recorded media content for viewing when requested;
an advertisement data store configured to maintain advertisements;
an advertisement manager configured to;
designate one or more advertisement regions in the recorded media content as the media content is being recorded, an advertisement region including a first boundary and a second boundary to designate the advertisement region in the recorded media content;
monitor the first data stream of recorded media content when rendered for viewing; and
detect that a playback position of the first data stream has crossed at least one of the first boundary or the second boundary of the advertisement region, and initiate that an advertisement obtained from the advertisement data store be provided as a second data stream to render the advertisement for viewing.
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Accused Products
Abstract
DVR-based targeted advertising is described. In an embodiment, a targeted advertisement system includes a DVR, an advertisement data store, and an advertisement manager. The DVR records media content, maintains the recorded media content for on-demand viewing, and provides the recorded media content for viewing when requested. The advertisement manager designates advertisement region(s) in the recorded media content as the media content is being recorded, where an advertisement region includes a first boundary and a second boundary to designate the advertisement region in the media content. The advertisement manager monitors a first data stream of the recorded media content when it is rendered for viewing to detect that a playback position of the first data stream has crossed an advertisement region boundary, and to initiate that an advertisement obtained from the advertisement data store be provided as a second data stream to render the advertisement for viewing.
170 Citations
20 Claims
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1. A targeted advertisement system, comprising:
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a digital video recorder (DVR) configured to record media content and maintain the recorded media content for on-demand viewing, the DVR further configured to provide a first data stream of the recorded media content for viewing when requested;
an advertisement data store configured to maintain advertisements;
an advertisement manager configured to;
designate one or more advertisement regions in the recorded media content as the media content is being recorded, an advertisement region including a first boundary and a second boundary to designate the advertisement region in the recorded media content;
monitor the first data stream of recorded media content when rendered for viewing; and
detect that a playback position of the first data stream has crossed at least one of the first boundary or the second boundary of the advertisement region, and initiate that an advertisement obtained from the advertisement data store be provided as a second data stream to render the advertisement for viewing. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method, comprising:
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providing a first data stream of recorded media content to be rendered for viewing when requested;
detecting that an advertisement region boundary has been encountered in the first data stream of recorded media content when rendered for viewing; and
obtaining an advertisement from an advertisement data store, the advertisement being provided as a second data stream to render the advertisement for viewing when the advertisement region boundary is encountered while the recorded media content is being rendered. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification