Creation of segmentation definitions

• US 20060277585A1
• Filed: 12/20/2005
• Published: 12/07/2006
• Est. Priority Date: 06/06/2005
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Error, Brett Michael, Error, Christopher Reid
• Granted Patent: US 7,761,457 B2
• Time in Patent Office: Days
• US Class Current: 725/112
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for defining a segment for filtering website visitation data is disclosed. The method allows for creation and editing of a segment using various rules. The rules are defined using events and containers, which act as criteria by which the data is filtered. The system displays the segments and allows the user to apply them to stored data.

Claims

1. A method of defining a segment for filtering website visitation data, comprising:

displaying a plurality of events and containers as criteria by which the website visitation data may be filtered;

displaying a canvas for defining a segment, the canvas defining one or more rules for the segment by which to filter the website visitation data;

receiving user input selecting a first of the plurality of events and containers to include in the segment; and

displaying on the canvas the first of the plurality of events and containers.

2. The method of claim 1, further comprising:

receiving user input selecting a second of the plurality of events and containers to include in the segment; and

displaying on the canvas the first and second of the plurality of events and containers.

3. The method of claim 2, wherein the first and second of the plurality of events and containers are nested.

4. The method of claim 2, wherein the first and second of the plurality of events and containers are combined using an AND operation.

5. The method of claim 2, wherein the first and second of the plurality of events and containers are combined using an OR operation.

6. The method of claim 2, wherein the events and the containers are visually distinct.

7. The method of claim 1, wherein the canvas comprises two-parts, a first part for events and containers to include in the rule and a second part for events and containers to exclude from the rule.

8. The method of claim 1, wherein receiving user input selecting a first of the plurality of events and containers to include in the segment further comprises dragging and dropping the first of the plurality of events and containers to the canvas.

9. The method of claim 1, further comprising applying the segment to the website visitation data.

10. A method of editing a segment for filtering website visitation data, comprising:

displaying a plurality of events and containers as criteria by which the website visitation data may be filtered;

receiving user input loading an existing segment comprising a set of existing events and containers;

displaying a canvas for editing the existing segment, the canvas defining one or more rules of the existing segment by which to filter the website visitation data;

receiving user input to modify the set of existing events and containers in the existing segment; and

displaying on the canvas the set of existing events and containers as modified.

11. The method of claim 10, wherein the set of existing events and containers as modified are nested.

12. The method of claim 10, wherein the existing events and containers are combined using an AND operation.

13. The method of claim 10, wherein the set of existing events and containers are combined using an OR operation.

14. The method of claim 10, wherein receiving user input to modify the set of existing events and containers in the existing segment further comprises dragging and dropping a first of the plurality of events and containers to the canvas.

15. The method of claim 10, further comprising applying the existing segment as modified to the website visitation data.

16. A computer readable memory storing a computer program executable by a processor, the computer program producing a user interface of a web analytics tool, the user interface comprising:

a component area for displaying a plurality of events and containers as criteria by which the website visitation data may be filtered; and

a canvas for displaying and defining a segment, the canvas defining one or more rules for the segment by which to filter the website visitation data.

17. The computer program product of claim 16, wherein selected of the rules are nested.

18. The computer program product of claim 16, wherein the plurality of events and containers are visually distinct.

19. The computer program product of claim 16, wherein the canvas comprises two-parts, a first part for events and containers to include in the rule and a second part for events and containers to exclude from the rule.

20. The computer program product of claim 16, further comprising:

a load button for loading an existing segment comprising a set of existing events and containers.