Peer-to-peer advertisement platform

• US 20060282309A1
• Filed: 06/08/2005
• Published: 12/14/2006
• Est. Priority Date: 06/08/2005
• Status: Active Grant

• Current Assignee: LOT Network Inc.
• Original Assignee: Microsoft Corporation
• Inventors: Ma, Wei-Ying, Chen, Zheng, Najm, Tarek, Li, Li, Zhang, Benyu, Li, Ying, Zeng, Hua-Jun, Zeng, Fengping
• Granted Patent: US 8,548,853 B2
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A peer-to-peer advertisement platform is provided to ubiquitously promote products or services supplied by advertisers across content-based applications executing on nodes in a peer-to-peer network. The peer-to-peer advertisement platform may include a registration component to register nodes in the peer-to-peer advertising platform, an advertisement submission component to receive advertisement data from the advertisers, and a distribution component to distribute the advertisement data to the nodes registered in the peer-to-peer advertisement platform. The peer-to-peer advertisement platform also includes a money sharing component to reward nodes based on a contribution level assigned to the node. Accordingly, the peer-to-peer advertisement platform stores the advertisement data locally at the plurality of nodes registered in the peer-to-peer advertising platform and shares a portion of the revenue generated from the advertisement data with the nodes registered in the peer-to-peer advertising platform.

Claims

1. A method to reward nodes in a peer-to-peer network environment, the method comprising:

receiving click or transaction requests corresponding to an advertisement;

retrieving the advertisement from a node in the peer-to-peer network;

tracking the click or transaction requests to determine a utilization of the node; and

generating a reward based on the utilization of the node.

2. The method according to claim 1, wherein generating a reward based on the utilization of the node further comprises:

determining a contribution of the node when retrieving the advertisement; and

rewarding the node when the contribution of the node is above a predetermined contribution level.

3. The method according to claim 2, wherein the node is registered and includes n computers, n is a real number.

4. The method according to claim 2, wherein determining the contribution of the node further comprises:

determining a time period, and a percentage of node resources utilized when the advertisement is retrieved.

5. The method according to claim 1, wherein the reward is a percentage of a revenue generated by the advertisement retrieved from the node.

6. The method according to claim 1, wherein the reward is at least one of gifts, coupons, software and storage space.

7. A method to distribute advertisements in a peer-to-peer network environment, the method comprising:

registering a plurality of nodes in a peer-to-peer advertisement platform;

receiving advertisement data from a plurality of advertisers;

categorizing the advertisement data; and

distributing the advertisement data to the plurality of nodes registered in the peer-to-peer advertisement platform.

8. The method according to claim 7, wherein categorizing the received advertisement data comprises:

extracting keywords and location information; and

storing the keyword and location information.

9. The method according to claim 8, wherein distributing the advertisement data further comprises:

selecting a node from the plurality of nodes having a location corresponding to the location information extracted from the advertisement data;

sending the advertisement data to the selected node; and

storing the advertisement data at the selected node.

10. The method according to claim 9, wherein the selected node includes a subset of the plurality of nodes.

11. The method according to claim 7, further comprising:

logging advertisement data requests;

analyzing the advertisement data requests; and

redistributing the advertisement data to optimize the load on the peer-to-peer network.

12. The method according to claim 11, wherein analyzing the advertisement requests further comprises:

determining a number node impressions from the advertisement data requests; and

calculating node utilization based on the number of node impressions.

13. The method according to claim 12, wherein redistributing the advertisement data further comprises:

moving the advertisement data from a node having high utilization to a node having low utilization.

14. A system for a peer-to-peer advertisement platform, the system comprising:

a registration component to register a plurality of nodes in the peer-to-peer advertisement platform;

an advertisement submission component to receive advertisement data from a plurality of advertisers; and

a distribution component to distribute the received advertisement data to the plurality of nodes registered in the peer-to-peer advertisement platform.

15. The system according to claim 14, further comprising:

a money sharing component to generate rewards based on a utilization of at least one node of the plurality of nodes.

16. The system according to claim 14, further comprising:

a tracking component to log advertisement data requests.

17. The system according to claim 14, wherein the tracking component further comprises:

a logging component and a reputation component wherein the reputation component authenticates the advertisement data and reports node engaging in fraudulent activity.

18. The system of claim 14, wherein the advertisement data includes audio and video content.

19. The system of claim 14, wherein the peer-peer network is a cascade cluster of nodes.

20. The system according to claim 14, wherein billing and accounting components are executed on a central node.