Method and apparatus for directory advertising
First Claim
Patent Images
1. A method for providing users an advertising directory by:
- reproduction of subscribing advertisers to said directory, comprising the steps of;
(a) securing images of a business cards from each respective subscribing advertiser to said directory;
(b) reproducing said images in said directory in directory sections categorized by the goods or services provided by each of said respective subscribing advertisers;
(c) providing at least one map in said directory;
(d) providing location indicia adjacent to each said image in the directory, said location indicia identifying on said map a physical location of said subscribing advertiser in said image adjacent to said location indicia; and
(e) distributing the produced directory to potential customers for said subscribing advertisers, whereby said customers may ascertain said goods or services of each said respective subscribing advertiser from said image of said business card reproduced in said directory and may determine an exact location of any of said subscribing advertisers on said maps provided in said directory, using said location indicia, without contacting said subscribing advertiser.
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Abstract
A method and apparatus for telephone based directory advertising. The device features a telephone directory for advertisers that employs the advertiser'"'"'s business card as the artwork for business card dimensioned advertisements. Customer retention and response is enhanced by the employment of grid lined maps. Geographic designators are situated adjacent to each business card advertisement which relate to specific locations on the maps. Customization by the user is provided for through the provision of pages adapted to engage and hold customer retained business cards thereby encouraging retention of the directory.
17 Citations
20 Claims
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1. A method for providing users an advertising directory by:
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reproduction of subscribing advertisers to said directory, comprising the steps of;
(a) securing images of a business cards from each respective subscribing advertiser to said directory;
(b) reproducing said images in said directory in directory sections categorized by the goods or services provided by each of said respective subscribing advertisers;
(c) providing at least one map in said directory;
(d) providing location indicia adjacent to each said image in the directory, said location indicia identifying on said map a physical location of said subscribing advertiser in said image adjacent to said location indicia; and
(e) distributing the produced directory to potential customers for said subscribing advertisers, whereby said customers may ascertain said goods or services of each said respective subscribing advertiser from said image of said business card reproduced in said directory and may determine an exact location of any of said subscribing advertisers on said maps provided in said directory, using said location indicia, without contacting said subscribing advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A an advertising directory comprising:
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a plurality of advertising pages;
each said advertising page having business cards of subscribing advertisers reproduced in advertisements thereon;
at least one map representing the geographic area occupied by said subscribing advertisers, said map reproduced on a map page of said advertising directory; and
location indicia reproduced adjacent to each said advertisement, said location indicia identifying a physical location on said map, of said subscribing advertiser represented each respective said advertisement, whereby customers may ascertain said goods or services of each said respective subscribing advertiser from said image of said business card reproduced in said advertisement and may determine an exact location of any of said subscribing advertisers on said map provided in said directory, using said location indicia, without contacting said subscribing advertiser. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification