METHODS AND APPARATUS FOR CONVERSATIONAL ADVERTISING
First Claim
1. A method of rewarding conversational activity of a user maintaining a promotional conversation with an automated agent, comprising:
- causing an automated agent to be presented to a user engaging a local computer;
causing promotional information to be conveyed to the user in a promotional conversation via the automated agent;
causing the automated agent to prompt the user for information in the promotional conversation;
assessing the user'"'"'s participation level in the promotional conversation;
computing reward units based on the user'"'"'s assessed participation level; and
disbursing the computed reward units to a reward account associated with the user, wherein disbursed reward units are redeemable by the user for a reward.
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Accused Products
Abstract
A method of rewarding conversational activity of a user maintaining a promotional conversation with an automated agent includes causing an automated agent to be presented to a user engaging a local computer, causing promotional information to be conveyed to the user in a promotional conversation via the automated agent, causing the automated agent to prompt the user for information in the promotional conversation, assessing the user'"'"'s participation level in the promotional conversation, computing reward units based on the user'"'"'s assessed participation level, and disbursing the computed reward units to a reward account associated with the user, wherein disbursed reward units are redeemable by the user for a reward.
79 Citations
27 Claims
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1. A method of rewarding conversational activity of a user maintaining a promotional conversation with an automated agent, comprising:
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causing an automated agent to be presented to a user engaging a local computer;
causing promotional information to be conveyed to the user in a promotional conversation via the automated agent;
causing the automated agent to prompt the user for information in the promotional conversation;
assessing the user'"'"'s participation level in the promotional conversation;
computing reward units based on the user'"'"'s assessed participation level; and
disbursing the computed reward units to a reward account associated with the user, wherein disbursed reward units are redeemable by the user for a reward. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. An apparatus for rewarding conversational activity of a user maintaining a promotional conversation with an automated agent, comprising:
a local computer containing circuitry adapted to;
cause an automated agent to be presented to a user engaging the local computer;
cause promotional information to be conveyed to the user in a promotional conversation via the automated agent;
cause the automated agent to prompt the user for information in the promotional conversation;
assess the user'"'"'s participation level in the promotional conversation;
compute reward units based on the user'"'"'s assessed participation level; and
disburse the computed reward units to a reward account associated with the user, wherein disbursed reward units are redeemable by the user for a reward. - View Dependent Claims (20, 21, 22, 23, 24, 25)
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26. An apparatus for rewarding conversational activity of a user maintaining a promotional conversation with an automated agent, comprising:
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means for causing an automated agent to be presented to a user engaging the local computer;
means for causing promotional information to be conveyed to the user in a promotional conversation via the automated agent;
means for causing the automated agent to prompt the user for information in the promotional conversation;
means for assessing the user'"'"'s participation level in the promotional conversation;
means for providing a reward to the user based upon the user'"'"'s assessed participation level. - View Dependent Claims (27)
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Specification