Method and system for substituting media content
First Claim
1. A method for preempting advertisement presentation, comprising the steps of:
- on behalf of a first business entity, determining whether a media channel carries an advertisement of a second business entity for presentation on a media receiver; and
if the media channel is determined to carry the advertisement, preempting presentation of the advertisement on behalf of the first business entity.
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Accused Products
Abstract
A business entity can replace original advertising content in which the business has little or no economic interest with alternative advertising content in which the business has more economic interest. A media program, such as a television show, can have associated original advertising content that can provide economic benefit to the program'"'"'s producers, affiliates, or sponsors. The original advertising content can appear during a commercial break or a program intermission. A machine or a human can monitor the program to detect the commercial break or an occurrence of some other advertising event connected with presentation of the original advertising content. In response to detecting the commercial break, presentation of the original advertising content can be manually or automatically interrupted, suspended, or stopped. The alternative advertising content can be presented during the commercial break as a replacement or substitution for the original advertising content, thereby benefiting the business entity.
350 Citations
51 Claims
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1. A method for preempting advertisement presentation, comprising the steps of:
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on behalf of a first business entity, determining whether a media channel carries an advertisement of a second business entity for presentation on a media receiver; and
if the media channel is determined to carry the advertisement, preempting presentation of the advertisement on behalf of the first business entity. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for controlling advertisement presentation to economically benefit a business entity, comprising the steps of:
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providing a plurality of advertisements in which the business entity has at least a level of economic interest;
monitoring a media program to detect another advertisement in which the business entity has less economic interest than the level;
interrupting presentation of the another advertisement in response to detecting the another advertisement; and
presenting one of the plurality of advertisements during the interruption. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A computer-implemented method for preempting commercial content, comprising the steps of:
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monitoring a media program for a presence of first commercial content; and
in response to detecting the presence of the first commercial content, preempting presentation of the first commercial content on a video monitor with presentation of second commercial content on the video monitor. - View Dependent Claims (25, 26, 27, 28)
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29. A computer-implemented method for replacing advertising content with alternative advertising content, comprising the steps of:
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detecting an occurrence of an advertising event in response to monitoring a first channel that carries the advertising content to a content receiver;
in response to detecting the occurrence of the advertising event, automatically setting the content receiver to a second channel for reception of the alternative advertising content during the advertising event; and
automatically setting the content receiver to the first channel following the occurrence of the advertising event. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. A computer-based method for controlling a media receiver, comprising the steps of:
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monitoring a first media channel for a presence of first commercial content;
determining whether a user has set the media receiver to the first media channel; and
if the user is determined to have set the media receiver to the first channel and the presence of the first commercial content is detected, automatically tuning the media receiver to a second media channel for reception of second commercial content. - View Dependent Claims (44)
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45. A method for replacing commercial content associated with a broadcast, comprising the steps of:
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monitoring the broadcast, comprising first commercial content transmitted over a first network and intended for presentation during a commercial break by a broadcast receiver on a first channel;
changing the broadcast receiver from the first channel to a second channel in response to detecting the commercial break; and
providing, via a second network, second commercial content on the second channel for reception by the broadcast receiver and presentation during the commercial break. - View Dependent Claims (46, 47, 48, 49, 50, 51)
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Specification