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Messaging method and apparatus for use in digital distribution systems

  • US 20060282390A1
  • Filed: 06/10/2005
  • Published: 12/14/2006
  • Est. Priority Date: 06/10/2005
  • Status: Active Grant
First Claim
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1. A method of subsidizing the presentation of media content by including informative messages as part of the presentation including the steps of:

  • a) associating the presentation of media content to a user with a cost payable to owner, and storing the cost information including owner identification in media information;

    b) segmenting the media content into sections and storing section delineation information also in the media information;

    c) transferring the media content and the media information as part of a media package to an e-PVR and storing the media package as stored media package on a storage device on the e-PVR;

    d) associating an informative message with a payment payable by sponsor of informative message for presentation of that informative message to user and storing the payment information including sponsor identification in message information;

    e) transferring the informative message and message information as part of an informative message package to the e-PVR and storing the informative message package as stored informative message package on a storage device on the e-PVR;

    f) determining that the media content from the stored media package is to be presented and selecting a plurality of informative messages where the sum of the payments of the plurality of informative messages is at least equal to the cost; and

    g) presenting the media content from the stored media package and presenting at least an informative message selected from the plurality of informative messages selected above, after each section.

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