Self erecting advertising and/or fundraising box and method
First Claim
1. A method of advertising comprising:
- providing an outer roll stock layer, providing a flexographic plate having advertisement content, printing the flexographic advertisement content onto the outer roll stock layer, drying the flexographic advertisement content, providing an inner paper layer and providing a paper flute and positioning the paper flute between the inner paper layer and the outer roll stock layer and joining the paper flute to the inner layer and outer roll stock layer, folding the joined inner paper layer, paper flute and outer roll stock layer into a self erecting advertising box for use in a store that can repeatedly move from an erect state to a collapsed state, such that the outer roll stock layer forms an exterior surface of the self erecting fundraising box and the inner paper layer forms an interior surface of the self erecting advertising box, and supplying the self erecting advertising box to the store in the collapsed state and opening the self erecting advertising box such that the advertising content is displayed.
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Abstract
A method for advertising on a self erecting advertising box comprising providing a cardboard blank having an inner paper layer, an outer roll stock layer and a paper flute extending between and joined to the inner paper layer and outer roll stock layer. The method includes selling space for placing advertisement content on the self erecting fundraising box for a fee, and applying the advertisement content to the outer roll stock layer by a flexographic printing process. The blank is folded into the self erecting advertising box and is supplied to a retail store. The self erecting advertising box is available to a consumer at the point of sale for free or for a nominal fee, with the cost of the self erecting advertising box being offset by the funds generated by selling the advertisement content.
17 Citations
16 Claims
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1. A method of advertising comprising:
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providing an outer roll stock layer, providing a flexographic plate having advertisement content, printing the flexographic advertisement content onto the outer roll stock layer, drying the flexographic advertisement content, providing an inner paper layer and providing a paper flute and positioning the paper flute between the inner paper layer and the outer roll stock layer and joining the paper flute to the inner layer and outer roll stock layer, folding the joined inner paper layer, paper flute and outer roll stock layer into a self erecting advertising box for use in a store that can repeatedly move from an erect state to a collapsed state, such that the outer roll stock layer forms an exterior surface of the self erecting fundraising box and the inner paper layer forms an interior surface of the self erecting advertising box, and supplying the self erecting advertising box to the store in the collapsed state and opening the self erecting advertising box such that the advertising content is displayed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An advertising system comprising:
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a self erecting box for use in a store comprising a cardboard blank having an inner paper layer, an outer roll stock layer and a paper flute extending between and joined to the inner paper layer and outer roll stock layer, advertisement content applied to the outer roll stock layer by a flexographic printing process, the blank folded such that the outer roll stock layer is an exterior surface of the self erecting box and the inner paper layer forms an interior surface of the self erecting box, and wherein the self erecting box is supplied to the store in the collapsed state. - View Dependent Claims (12, 13, 14, 15)
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16. A method of fundraising comprising:
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providing a self erecting fundraising box and providing a cardboard blank having an inner paper layer, an outer roll stock layer and a paper flute extending between and joined to the inner paper layer and outer roll stock layer, providing a flexographic plate having fundraising content, applying the flexographic fundraising content to the outer roll stock layer, drying the flexographic fundraising content, folding the blank into a self erecting fundraising box that can repeatedly go from a collapsed state to an erect state for use in a store, such that the outer roll stock layer forms an exterior surface of the self erecting box and the inner paper layer forms an interior surface of the self erecting box, supplying the self erecting fundraising box to the store in the collapsed state, having the cost of the self erecting advertising box paid by sponsors, providing the self erecting fundraising box at the point of sale such that it is purchased for a fee and wherein the fee is directed to a charity named in the fundraising content printed on the self erecting fundraising box.
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Specification