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Presenting advertising content

  • US 20060287912A1
  • Filed: 06/17/2005
  • Published: 12/21/2006
  • Est. Priority Date: 06/17/2005
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • receiving a media stream, the media stream including programming content and an initial ad after the programming content;

    presenting the programming content;

    presenting the initial ad after the programming content;

    receiving, prior to an end of the presentation of the initial ad, meta-data;

    in response to receiving the meta-data, accessing a follow-up ad to be presented after the initial ad; and

    presenting the follow-up ad after presenting the initial ad.

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