Rolling stock advertising method

• US 20060287918A1
• Filed: 05/15/2006
• Published: 12/21/2006
• Est. Priority Date: 05/13/2005
• Status: Abandoned Application

• Current Assignee: Thales SA, Viewway Marketing Corporation
• Original Assignee: Thales SA
• Inventors: Canaday, Jon
• Application Number:
  US11/433,777
• Publication Number:
  US 20060287918A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 20/14 specially adapted for billing systems
• CPC Class Codes: G06Q 20/145 Payments according to the detected use or quantity
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/04 Billing or invoicing
• CPC Class Codes: G07F 17/0014 for vending, access and use of specific services not covered anywhere else in G07F17/00 meter-controlled dispensing of liquid, gas or electricity G07F15/00
• CPC Class Codes: G07F 17/16 for devices exhibiting advertisements, announcements, pictures or the like
• CPC Class Codes: G09F 21/04 by land vehicles

Abstract

A method of billing for advertising is described. The method comprises receiving position information indicating a vehicle location wherein the vehicle displays advertising material. The method also comprises receiving traffic information corresponding to at least the vehicle location and generating a billing amount for the advertising material on the vehicle based on correlating the received position information with the received traffic information.

Claims

1. A method of billing for advertising, comprising:

receiving position information indicating a vehicle location wherein the vehicle displays advertising material;

receiving traffic information corresponding to at least the vehicle location; and

generating a billing amount for the advertising material on the vehicle based on correlating the received position information with the received traffic information.

2. A method according to claim 1, wherein the receiving position information comprises position timestamp information;

and

wherein the receiving traffic information comprises traffic timestamp information; and

wherein the generating comprises correlating the position information with the traffic information based on traffic information with traffic timestamp information within a predetermined time period of the position timestamp information.

3. A method according to claim 1, wherein the receiving position information comprises position timestamp information and

wherein the receiving traffic information comprises receiving traffic information within a predetermined time period of the position information.

4. A method according to claim 1, wherein the generating comprises determining one or more routes within a predetermined distance from the received position information.

5. A method according to claim 4, wherein the generating comprises combining traffic information from the determined one or more routes within a predetermined distance from the received position information.

6. A method according to claim 1, wherein the receiving position information occurs on a periodic basis.

7. A method according to claim 6, wherein the period is 10 seconds.

8. A method according to claim 1, wherein the receiving traffic information occurs on a periodic basis.

9. A method according to claim 1, wherein the receiving traffic information occurs responsive to the receiving traffic information.

10. A method according to claim 1, wherein the generating occurs on a periodic basis.

11. A method according to claim 1, wherein the generated billing amount is based on the number of potential viewings related to traffic information within a predetermined time period of the position information.

12. A method according to claim 11, wherein the generated billing amount is more during time periods when the vehicle is viewable at a position by a volume of traffic as compared to time periods when the vehicle is not viewable at a position by the volume of traffic.

13. A method according to claim 1, wherein the generated billing amount is based on increments of cost per one thousand exposures determined based on the traffic information and the position information.

14. A method according to claim 1, wherein the traffic information is real-time traffic information.

15. A memory or a computer-readable medium storing instructions which, when executed by a processor, cause the processor to perform the method of claim 1.

16. An advertising billing rate system, comprising:

a mapping system for receiving position information from a vehicle comprising advertising material;

a traffic system for receiving traffic information related to the position information;

a cost determination system connected with the mapping system and the traffic system and configured to correlate traffic information received from the traffic system with the position information received from the mapping system and generate a cost per unit of potential viewers based on traffic information related to the position information.

17. An advertising billing rate system according to claim 16, further comprising:

a billing system for generating an invoice based on the generated cost per unit from the determination system.

18. An advertising billing rate system according to claim 16, wherein the mapping system is configured to periodically receive position information.

19. An advertising billing rate system according to claim 16, wherein the traffic system is configured to periodically receive traffic information.

20. An advertising billing rate system according to claim 16, wherein the traffic information corresponds to real-time traffic information within a predetermined time period of the position information.