Advertising search system and method

• US 20060287919A1
• Filed: 05/31/2006
• Published: 12/21/2006
• Est. Priority Date: 06/02/2005
• Status: Abandoned Application

• Current Assignee: Blue Mustard LLC
• Original Assignee: Blue Mustard LLC
• Inventors: Thomas, David L., Rubens, Sean L.
• Application Number:
  US11/443,931
• Publication Number:
  US 20060287919A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

Systems, methods and computer-readable media for searching advertisements are disclosed. Methods of searching advertisements include displaying a search interface to a user, receiving search data from the user, via the search interface, to request a search directed to advertising information and displaying search results related to the search directed to advertising information to the user. The search results include information related to advertisements that are relevant to the received search data.

Claims

1. A method of searching advertisements comprising:

displaying a search interface to a user;

receiving search data from the user, via the search interface, to request a search directed to advertising information; and

displaying search results related to the search directed to advertising information to the user, wherein the search results include information related to advertisements that are relevant to the received search data.

2. The method of claim 1, wherein the search results include advertisements from a plurality of different types of advertising media.

3. The method of claim 1, wherein the search results are displayed in order of relevance of the advertisements to the search data.

4. The method of claim 1, further comprising receiving a user selection of an advertisement from the search results, and displaying advertising content of the user selected advertisement.

5. The method of claim 4, further comprising displaying a landing site link to the user, wherein the landing site link includes information sufficient to direct a user interface to an advertiser landing site associated with the selected advertisement.

6. The method of claim 1, wherein the search data includes user preference settings.

7. The method of claim 1, wherein the search data includes user historical search information.

8. The method of claim 1, wherein the search results include at least one advertisement associated with a geographic location of the user.

9. An advertising search system comprising:

at least one memory including advertising content of a plurality of advertisements and advertising metadata related to the plurality of advertisements; and

logic in communication with the at least one memory operable to;

display a search interface to a user;

receive search data from the user, via the search interface, to request a search directed to advertising information; and

display search results related to the search directed to advertising information to the user, wherein the search results include information related to advertisements that are relevant to the received search data.

10. The system of claim 9, wherein the advertising information includes advertisements from a plurality of advertising media, and wherein the search results include advertisements from a plurality of different types of advertising media.

11. The system of claim 9, wherein the logic is further operable to display search results to the user in order of relevance of the advertisements to the search data.

12. The system of claim 9, wherein the logic is further operable to receive a user selection of an advertisement from the search results, and to display advertising content of a user selected advertisement.

13. The system of claim 12, wherein the logic is further operable to display a landing site link to the user, wherein the landing site link includes information sufficient to direct a user interface to an advertiser landing site associated with a selected advertisement.

14. The system of claim 9, wherein the search data includes user preference settings.

15. The system of claim 9, wherein the search data includes user historical search information.

16. The system of claim 9, wherein the logic is further operable to determine a user geographic location, and to include within the search results at least one advertisement associated with a geographic location of the user.

17. A method of searching advertisements comprising:

displaying an advertising search interface to a user;

receiving input from the user selecting an advertising category to search; and

displaying information related to at least one advertisement from the selected advertising category, the at least one advertisement displayed in a television format.

18. The method of claim 17, further comprising receiving a user selection related to the at least one advertisement displayed.

19. The method of claim 18, further comprising receiving a user selection of an advertisement from the displayed information related to at least one advertisement, and displaying the user selected advertisement in a television format.