Interactive television program guide system with local advertisements
12 Assignments
0 Petitions
Accused Products
Abstract
A program guide system is provided in which local advertisements may be distributed to interactive television program guides implemented on the user television equipment associated with a television distribution facility such as a cable system headend. The local advertisements contain information that is directed toward the particular users in a local area. The local advertisements may be displayed when a user selects a related global advertisement. The local advertisements may also be displayed automatically by cycling global advertisements and local advertisements. Advertisements may be blocked based on content or time shifted. Policies regarding advertisement usage may be enforced.
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Citations
63 Claims
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1-46. -46. (canceled)
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47. A system in which advertisements are distributed to user television equipment on which an interactive television program guide is implemented, comprising:
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means for distributing the advertisements to the user television equipment; and
means for displaying only some of the advertisements on the user television equipment with the interactive television program guide based on the content of the advertisements. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54)
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55. A method for using a system in which advertisements are distributed to user television equipment on which an interactive television program guide is implemented, comprising the steps of:
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distributing the advertisements to the user television equipment; and
displaying only some of the advertisements on the user television equipment with the interactive television program guide based on the content of the advertisements. - View Dependent Claims (56, 57, 58, 59, 60, 61, 62)
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63-74. -74. (canceled)
Specification