Advertising method for dynamic billboards
First Claim
1. A method of billboard advertising comprising the steps of:
- A) providing a passive content display unit;
B) providing a display controller, wherein said display controller is adapted to receive, store, and provide dynamic-content for said content display unit;
C) providing a server, wherein said server is adapted to send dynamic-content to said display controller; and
D) displaying dynamic-content on said content display unit.
2 Assignments
0 Petitions
Accused Products
Abstract
An advertising billboard comprises a server and a display controller adapted to receive, store, and display dynamic-content from a server. At least one content display unit is in communication with the display controller, wherein the content display unit visually displays the information from the dynamic-content. The display controller may be adapted to receive, store, and display dynamic-content from a plurality of servers, wherein the display controller comprises a hierarchical control scheme, the hierarchical control scheme adapted to select dynamic-content from one server of the plurality of servers for display on the content display unit. The advertising billboard device may also comprise a plurality of display controllers in communication with a plurality of content display units, each display controller from the plurality of display controllers having a type identifier, wherein each of the display controllers selects dynamic-content for display on its content display unit as a function of the type identifier.
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Citations
20 Claims
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1. A method of billboard advertising comprising the steps of:
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A) providing a passive content display unit;
B) providing a display controller, wherein said display controller is adapted to receive, store, and provide dynamic-content for said content display unit;
C) providing a server, wherein said server is adapted to send dynamic-content to said display controller; and
D) displaying dynamic-content on said content display unit. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of billboard advertising comprising the steps of:
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A) providing a passive content display unit;
B) providing a display controller, wherein said display controller is adapted to receive, store, and provide dynamic-content for said content display unit;
C) providing a server, wherein said server is adapted to send dynamic-content to said display controller;
D) displaying dynamic-content on said content display unit;
E) providing a clock indicating a time;
F) storing a plurality of dynamic-contents; and
G) changing the dynamic-content displayed on one said content display unit from a first stored dynamic-content to a second stored dynamic-content at a first time. - View Dependent Claims (9, 10, 11)
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12. A method for billboard advertising comprising the steps of:
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A) providing an advertising system, wherein said advertising system comprises;
at least one server;
at least one display controller, wherein said at least one display controller is adapted to receive, store, and display dynamic-content from said at least one server; and
at least one content display unit in communication with said at least one display controller, wherein said at least one content display unit visually displays the information from said dynamic-content;
B) receiving advertising information from an advertiser;
C) communicating said advertising information as dynamic-content from said at least one server to said at least one display controller; and
D) displaying said advertising information on said at least one content display unit. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification