System and method for influencing customer behavior
First Claim
1. A computer-implemented method of influencing customer behavior, comprising:
- offering the customer a price-per-unit (PPU) discount for fuel as a reward for performing a predefined action;
determining that the customer performed the predefined action; and
awarding the PPU discount for fuel to the customer.
6 Assignments
0 Petitions
Accused Products
Abstract
A computer-implemented system and method of influencing customer behavior. The customer is offered a price-per-unit (PPU) discount for fuel as a reward for performing a predefined action. A point-of-sale (POS) system at a merchant determines that the customer performed the predefined action, and stores the PPU discount and a customer identifier in a Discounts-Earned database. When the customer initiates a subsequent purchase of fuel, at the merchant or a different retail fueling merchant, a fuel dispenser controller retrieves the PPU discount from the database, discounts the posted price of the fuel by the PPU discount, and causes the dispenser to dispense fuel to the customer at the reduced price. A redeemed discounts calculator multiplies the PPU discount by the number of units purchased in the fueling transaction, and a clearing mechanism allocates the redeemed discount between the merchant and the retail fueling merchant.
50 Citations
20 Claims
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1. A computer-implemented method of influencing customer behavior, comprising:
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offering the customer a price-per-unit (PPU) discount for fuel as a reward for performing a predefined action;
determining that the customer performed the predefined action; and
awarding the PPU discount for fuel to the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for influencing a customer to perform a desired action by awarding the customer a price-per-unit (PPU) discount for fuel as a reward for performing the desired action, said system comprising:
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means for determining that the customer performed the desired action; and
computer-implemented means for awarding the PPU discount for fuel to the customer. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification