Reporting of user equipment selected content delivery
2 Assignments
0 Petitions
Accused Products
Abstract
A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.
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Citations
91 Claims
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1-40. -40. (canceled)
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41. A method for use in connection with delivering selected assets to users of a broadcast network, said broadcast network primarily involving synchronized distribution of broadcast content to multiple users, said method comprising the steps of:
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providing, at customer premises equipment devices of users of said broadcast network, a plurality of options for assets to be delivered to said users, wherein said assets are transmitted to said customer premises equipment devices in synchronization with a given delivery opportunity;
first operating at least one of said customer premises equipment devices to select at least one of said assets for delivery to a user in connection with said delivery opportunity associated with said broadcast content; and
second operating at least one of said customer premises equipment devices to report, to a monitoring system associated with said network, delivery of at least a selected one of said assets. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52)
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53. A method for use in connection with delivering selected content to users of a broadcast network, said broadcast network primarily involving synchronized distribution of broadcast content to multiple users, said method comprising the steps of:
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providing, at each user terminal of multiple user terminals of a broadcast network, a plurality of options for content for delivery to users;
operating each said terminal to select one of said options for delivery to a corresponding user in connection with a given delivery opportunity associated with said broadcast content; and
operating less than all of said terminals to report, to a monitoring system associated with said network, delivery of selected options by said terminals. - View Dependent Claims (54, 55, 56, 57)
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58-85. -85. (canceled)
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86. An apparatus for use in connection with delivering selected assets to users of a broadcast network, said broadcast network primarily involving synchronized distribution of broadcast network to multiple users, said apparatus comprising:
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a structure, associated with customer premises equipment devices of users of said broadcast network, for receiving a plurality of options for assets to be delivered to said users, wherein said assets are transmitted to said customer premises equipment devices in synchronization with a given delivery opportunity; and
a processor, associated with at least one of said customer premises equipment devices, operative to select at least one of said assets for delivery to a user in connection with said delivery opportunity associated with said broadcast content and to report, to a monitoring system associated with said network, delivery of at least a selected one of said assets. - View Dependent Claims (87, 88, 89, 90, 91)
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Specification