Method and system for adding coupon information to network-based content
First Claim
1. A system for enabling a user utilizing a computerized device connected to a network to receive targeted incentive offers, said system comprising:
- a coupon publisher adapted to associate one or more coupons with one or more a predefined incentive criterion;
an agent operative to evaluate at least a portion of data being exchanged between said computerized device and at least a second computerized device to identify data corresponding to static content which is in compliance with the incentive criterion; and
said agent being further adapted to associate the static content determined to be in compliance with the incentive criterion with a hyperlink which is configured to link towards one or more coupons associated with the incentive criterion upon the execution of the hyperlink.
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Accused Products
Abstract
Some embodiments of the invention relate to a method and a system for enabling a user utilizing a computerized device connected to a network to receive targeted incentive offers. According to some embodiments of the invention, a system for enabling a user utilizing a computerized device connected to a network to receive targeted incentive offers may include a coupon publisher and an agent. The coupon publisher may be adapted to associate one or more coupons with an incentive criterion. The agent may be operative to evaluate at least a portion of data being exchanged between the computerized device and at least a second computerized device to identify static content within the data which is in compliance with the incentive criterion. The agent may be further adapted to associate the static content determined to be in compliance with the incentive criterion with a hyperlink which is configured to link towards one or more coupons associated with the incentive criterion upon the execution of the hyperlink.
73 Citations
17 Claims
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1. A system for enabling a user utilizing a computerized device connected to a network to receive targeted incentive offers, said system comprising:
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a coupon publisher adapted to associate one or more coupons with one or more a predefined incentive criterion;
an agent operative to evaluate at least a portion of data being exchanged between said computerized device and at least a second computerized device to identify data corresponding to static content which is in compliance with the incentive criterion; and
said agent being further adapted to associate the static content determined to be in compliance with the incentive criterion with a hyperlink which is configured to link towards one or more coupons associated with the incentive criterion upon the execution of the hyperlink. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of enabling a user utilizing a computerized device connected to a network to receive targeted incentive offers, said method comprising:
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associating one or more coupons with one or more a predefined incentive criterion;
evaluating at least a portion of data being exchanged between said computerized device and at least a second computerized device to identify data corresponding to static content which is in compliance with the incentive criterion; and
associating the static content determined to be in compliance with the incentive criterion with a hyperlink which is configured to link towards one or more coupons associated with the incentive criterion upon the execution of the hyperlink. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform method steps of enabling a user utilizing a computerized device connected to a network to receive targeted incentive offers, said method comprising:
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associating one or more coupons with one or more a predefined incentive criterion;
evaluating at least a portion of data being exchanged between said computerized device and at least a second computerized device to identify data corresponding to static content which is in compliance with the incentive criterion; and
associating the static content determined to be in compliance with the incentive criterion with a hyperlink which is configured to link towards one or more coupons associated with the incentive criterion upon the execution of the hyperlink.
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17. A computer program product comprising a computer useable medium having computer readable program code embodied therein of enabling a user utilizing a computerized device connected to a network to receive targeted incentive offers, said computer program product comprising:
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computer readable program code for causing the computer to associate one or more coupons with one or more a predefined incentive criterion;
computer readable program code for causing the computer to evaluate at least a portion of data being exchanged between said computerized device and at least a second computerized device to identify data corresponding to static content which is in compliance with the incentive criterion; and
computer readable program code for causing the computer to associate the static content determined to be in compliance with the incentive criterion with a hyperlink which is configured to link towards one or more coupons associated with the incentive criterion upon the execution of the hyperlink.
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Specification