Computerized networking device with embedded advanced content and web traffic monetization functionality

• US 20060293962A1
• Filed: 08/30/2006
• Published: 12/28/2006
• Est. Priority Date: 05/20/2005
• Status: Abandoned Application

• Current Assignee: Intersections Incorporated (Aura Sub, LLC)
• Original Assignee: Anchorfree Incorporated
• Inventors: Kaplounenko, Igor, Gorodyansky, David, Malobrodsky, Eugene
• Application Number:
  US11/513,674
• Publication Number:
  US 20060293962A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

A networking device which may be positioned in a data stream between Internet users and Internet content providers, such that all Internet traffic between the users and the providers passes through the device. The device acts upon the passing network traffic to provide the end user with internet content/information/advertising and also redirects the http traffic from the end user using partner links of affiliated content providers such as to generate partner revenues in accordance with the affiliate ecommerce business model.

Claims

1. A computerized networking apparatus comprising:

a. a first interface operable to establish a network connection with a client computer;

b. a second interface operable to establish a network connection with an Internet; and

c. a redirector module operable to;

i. receive a web address information from the client computer;

ii. determine whether the received web address information is associated with a partner web service on the internet; and

iii. if the received web address information is associated with the partner web service, to redirect the client computer to the partner web service via an affiliate link.

2. The computerized networking apparatus of claim 1, further comprising a memory buffer operable to buffer a content requested by the client computer from the internet.

3. The computerized networking apparatus of claim 2, further comprising a frame module operable to parse the information stored in the buffer memory, to insert a frame into the stored information and furnish the stored information and the inserted frame to the client computer.

4. The computerized networking apparatus of claim 3, further comprising a memory buffer interface module operable to transmit the content stored in the buffer memory to a least one network server and receive targeted content from the at least one network server, the targeted content being based on the content stored in the buffer memory.

5. The computerized networking apparatus of claim 3, wherein the frame module is operable to obtain a content of the frame from at least one network server.

6. The computerized networking apparatus of claim 5, wherein the content of the frame comprises at least one advertising object.

7. The computerized networking apparatus of claim 6, wherein the at least one network server comprises an advertising object server.

8. The computerized networking apparatus of claim 1, wherein the first interface comprises a wireless networking interface.

9. The computerized networking apparatus of claim 1, wherein the second interface comprises a wired networking interface.

10. The computerized networking apparatus of claim 1, further comprising a network gateway operable to enable the client computer to access the Internet.

11. The computerized networking apparatus of claim 1, wherein the second interface is operable to establish a network connection with the Internet via an interface service provider (ISP) modem.

12. The computerized networking apparatus of claim 1, further comprising a wireless access point operating in accordance with IEEE 802.11a, IEEE 802.11 b, IEEE 802.11g, or IEEE 802.11 n wireless access protocols.

13. The computerized networking apparatus of claim 1, further comprising a cellular access point operating in accordance with CDMA or GSM cellular protocols.

14. The computerized networking apparatus of claim 1, further comprising a content filtering module operable to prevent objectionable content from being displayed on the client computer.

15. The computerized networking apparatus of claim 1, further comprising a content filtering module operable to prevent objectionable content from being displayed on the client computer.

16. The computerized networking apparatus of claim 15, wherein the content filtering module operable to prevent objectionable content from being displayed on the client computer using at least one black list.

17. The computerized networking apparatus of claim 16, wherein the filtering module is operable to configure that black list in accordance with a command from a remote server.

18. The computerized networking apparatus of claim 1, further comprising at least one of a cable box, a satellite receiver or a device operable to obtain content from other networks.

19. The computerized networking apparatus of claim 1, further comprising an authentication module, operable to perform authentication of a user of the client computer.

20. The computerized networking apparatus of claim 19, wherein the authentication module is operable to communicate with a RADIUS server.

21. A computer programming product embodied on a computer-readable medium, comprising:

a. Code for receiving a web address information from the client computer; and

b. Code for determining whether the received web address information is associated with a partner web service on the internet;

and if the received web address information is associated with the partner web service, redirecting the client computer to the partner web service via an affiliate link.

22. The computer programming product of claim 21, further comprising code for buffering a content requested by the client computer from the internet to a memory buffer.

23. The computer programming product of claim 22, further comprising:

i. code for parsing the information stored in the buffer memory;

ii. code for inserting a frame into the stored information; and

iii. code for furnishing the stored information and the inserted frame to the client computer.

24. The computer programming product of claim 23, further comprising code for obtaining a content of the frame from at least one network server.

25. The computer programming product of claim 24, wherein the content of the frame comprises at least one advertising object.

26. The computer programming product of claim 25, wherein the at least one network server comprises an advertising object server.

27. The computer programming product of claim 21, further comprising a network gateway module operable to enable the client computer to access the Internet.

28. The computer programming product of claim 21, further comprising a filtering code for preventing objectionable content from being displayed on the client computer.

29. The computer programming product of claim 21, further comprising a authentication code for authentication of a user of the client computer.

30. A method comprising:

a. receiving a web address information from the client computer;

b. determining whether the received web address information is associated with a partner web service on the internet; and

c. if the received web address information is associated with the partner web service, redirecting the client computer to the partner web service via an affiliate link.