Facet extraction and user feedback for ranking improvement and personalization

• US 20060294071A1
• Filed: 06/28/2005
• Published: 12/28/2006
• Est. Priority Date: 06/28/2005
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Ciccarelli, Stephen M., Weare, Christopher B.
• Application Number:
  US11/168,582
• Publication Number:
  US 20060294071A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method includes determining a facet from a web page to be indexed for searching, indexing the web page with the facet in a search index, augmenting a user'"'"'s web search query with the facet, searching the search index for the facet-augmented query, and presenting to the user, as a search result, the web page based on a correlation of the query and the facet. Another method includes receiving a user'"'"'s web search query, augmenting the query with a facet, and transmitting the augmented query to a search engine. A further method includes agreeing with an advertiser to associate a web page with a facet, and indexing the web page with the facet in a search index.

Claims

1. A method, comprising:

determining a facet from a web page to be indexed for searching;

indexing the web page with the facet in a search index;

augmenting a user'"'"'s web search query with the facet;

searching the search index for the query and the facet; and

presenting to the user, as a search result, the indexed web page based on the query and the facet.

2. The method of claim 1, further comprising:

gathering user information.

3. The method of claim 2, further comprising:

redirecting the user to the search result via a second web page when the user selects the search result, wherein the user information is gathered via the redirection.

4. The method of claim 2, wherein the user information is gathered via a cookie.

5. The method of claim 2, further comprising:

determining an IP address of the user, wherein the user information is gathered from the IP address.

6. The method of claim 1, further comprising:

collecting selection information about a plurality of selections of search results by a plurality of users; and

aggregating the selection information, wherein the facet is determined based in part on the aggregated selection information.

7. The method of claim 1, wherein the facet is a global unique identifier that is associated with at least one attribute of the web page.

8. The method of claim 1, wherein the facet is indexed in the search index as a search term.

9. A method, comprising:

receiving a user'"'"'s web search query;

augmenting the query with a facet; and

transmitting the query and the facet to a search engine.

10. The method of claim 9, wherein the facet is a global unique identifier that is associated with at least one attribute of a web page.

11. The method of claim 9, further comprising:

choosing the facet based on aggregate selection information about a plurality of selections of search results by a plurality of users.

12. The method of claim 9, further comprising:

choosing the facet based on user information.

13. The method of claim 12, further comprising:

gathering the user information.

14. The method of claim 13, wherein the user information is gathered via a redirection of the user to a search result via a second web page when the user selects the search result.

15. The method of claim 13, wherein the user information is gathered via a cookie.

16. The method of claim 13, further comprising:

determining an IP address of the user, wherein the user information is gathered from the IP address.

17. The method of claim 9, wherein the query and the facet are transmitted to the search engine as search terms.

18. A method, comprising:

agreeing with an advertiser to associate a web page with a facet; and

indexing the web page with the facet in a search index.

19. The method of claim 18, further comprising:

augmenting a user'"'"'s web search query with the facet;

searching the search index for the query and the facet; and

presenting to the user, as a search result, the indexed web page based on the query and the facet, wherein the facet is indexed in the search index as a search term.

20. The method of claim 19, wherein the web page is presented to the user in a position that is desirable to the advertiser.