Methods and apparatus for a statistical system for targeting advertisements
First Claim
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1. A method of selecting at least one advertisement, the method comprising:
- examining a user profile based on a knowledge associated with a user;
examining a content context profile associated with a type of application and an application environment;
examining an advertisement profile associated with a plurality of advertisements, the plurality of advertisements including a plurality of attributes; and
conditionally selecting at least one preferred advertisement from the plurality of advertisements for presentation to the user, the at least one preferred advertisement selected based on a statistical analysis of the user profile, the advertisement profile, and the content context profile.
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Abstract
A system examines a user profile based on a knowledge associated with a user. The system examines a content context profile associated with a type of application and an application environment. The system examines an advertisement profile associated with a plurality of advertisements that include a plurality of attributes. The system then conditionally selects at least one preferred advertisement from the plurality of advertisements for presentation to the user. The at least one preferred advertisement is selected based on a statistical analysis of the user profile, the advertisement profile, and the content context profile.
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Citations
37 Claims
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1. A method of selecting at least one advertisement, the method comprising:
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examining a user profile based on a knowledge associated with a user;
examining a content context profile associated with a type of application and an application environment;
examining an advertisement profile associated with a plurality of advertisements, the plurality of advertisements including a plurality of attributes; and
conditionally selecting at least one preferred advertisement from the plurality of advertisements for presentation to the user, the at least one preferred advertisement selected based on a statistical analysis of the user profile, the advertisement profile, and the content context profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 36, 37)
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34. A computerized device comprising:
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a memory;
a processor;
a communications interface;
an interconnection mechanism coupling the memory, the processor and the communications interface;
wherein the memory is encoded with a advertisement selecting application that when executed on the processor is capable of selecting advertisements on the computerized device by performing the operations of;
examining a user profile based on a knowledge associated with a user;
examining a content context profile associated with a type of application and an application environment;
examining an advertisement profile associated with a plurality of advertisements, the plurality of advertisements including a plurality of attributes; and
conditionally selecting at least one preferred advertisement from the plurality of advertisements for presentation to the user, the at least one preferred advertisement selected based on a statistical analysis of the user profile, the advertisement profile, and the content context profile.
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35. A computer readable medium encoded with computer programming logic that when executed on a process in a computerized device provides advertisement selection, the medium comprising:
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means for examining a user profile based on a knowledge associated with a user;
means for examining a content context profile associated with a type of application and an application environment;
means for examining an advertisement profile associated with a plurality of advertisements, the plurality of advertisements including a plurality of attributes; and
means for conditionally selecting at least one preferred advertisement from the plurality of advertisements for presentation to the user, the at least one preferred advertisement selected based on a statistical analysis of the user profile, the advertisement profile, and the content context profile.
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Specification