Acquiring, storing, and correlating profile data of cellular mobile communications system's users to events

• US 20060294225A1
• Filed: 07/18/2005
• Published: 12/28/2006
• Est. Priority Date: 06/27/2005
• Status: Active Grant

• Current Assignee: comScore, Inc.
• Original Assignee: comScore, Inc.
• Inventors: Craswell, Ronald J., Grecco, Barbara
• Granted Patent: US 7,849,154 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04W 24/00 Supervisory, monitoring or testing arrangements
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

A system to collect personal and demographic data from user'"'"'s of cellular mobile communications system devices. This system uses a standard web browser to collect the personal and demographic data instead of the device itself because of the limited interactive experience available to cellular mobile communications system device users. After obtaining data from the user including the user'"'"'s cellular mobile communications system device'"'"'s cellular phone number, a message is sent to the device. When a link is the message is activated a small event collection data software module is downloaded to the cellular mobile communications system device. The return message to the data collection entity incorporates the cellular mobile communications system device'"'"'s International Mobile Equipment Identifier (IMEI) number. This number then ties the event data collected by the module to the personal and demographic information collected from the cellular mobile communications system device user.

Claims

1. A method for collecting and associating profile data of a cellular mobile communications system device'"'"'s user to the cellular mobile communications system device'"'"'s events, the method comprising the steps of:

a) collecting said profile data, including the cellular mobile communications system device'"'"'s cellular phone number, via a form displayed upon a standard web browser of the cellular mobile communications system device'"'"'s user'"'"'s computer, said form retrieved from the information requesting entity'"'"'s website;

b) sending a message to the cellular mobile communications system device'"'"'s cellular phone number addressed to the user, said message, when responded to, causing a downloading of a device metering software module to the cellular mobile communications system'"'"'s device; and

c) said device then returning a message to the information requesting entity'"'"'s server, said message containing a unique individual identification number of the cellular mobile communications system device.

2. The method as in claim 1 wherein the cellular mobile communications system device'"'"'s unique individual identification number is associated with the personal information collected from the device'"'"'s user.

3. The method as in claim 1 wherein the unique individual identification number is the IMIE number.

4. The method as in claim 2 further including collecting and transmitting to the information requesting entity, events associated with the use of the cellular mobile communications system device.

5. The method as in claim 1 wherein the personal information collected from the cellular mobile communications system device'"'"'s user is encrypted and compressed prior to transmission to the information requesting entity.

6. The method as in claim 2 wherein the transmission of events associated with the use of the cellular mobile communications system device to the information requesting entity is dependent upon a predetermined criteria being met.

7. The method as in claim 1 further including gaining permission from the cellular mobile communications system device'"'"'s user to download the device metering software module to the cellular mobile communications system'"'"'s device.