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Techniques for displaying impressions in documents delivered over a computer network

  • US 20060294226A1
  • Filed: 10/31/2005
  • Published: 12/28/2006
  • Est. Priority Date: 06/28/2005
  • Status: Active Grant
First Claim
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1. A method of displaying an impression in a web page, the method comprising:

  • receiving a request for an impression to be displayed in a placement of a web page, the request being provided by a client computer as a result of receiving the web page;

    receiving a placement identifier particularly identifying placement, the placement identifier being embedded in the web page;

    receiving behavioral data from the client computer, the behavioral data being indicative of websites previously visited by an end-user on the client computer and indicative of impressions previously received in the client computer;

    determining a plurality of candidate impressions that may be displayed in the placement based on the behavioral data;

    determining a learning mode of each impression in the plurality of candidate impressions, the learning mode being indicative of a number of times each impression in the plurality of candidate impressions has been served to client computers on the Internet;

    selecting a selected impression from the plurality of candidate impressions based on the learning mode of each of the impressions; and

    displaying the selected impression in the web page.

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