Advertisement refresh rules for network applications
First Claim
1. A method for providing content to a user through a user interface, comprising:
- determining a period of time has elapsed;
receiving user input through a user interface; and
updating a portion of content within the user interface in response to receiving the user input and determining the period of time has elapsed.
2 Assignments
0 Petitions
Accused Products
Abstract
Advertisements are refreshed in an interface based on one or more parameters provided over a network. The parameters can be retrieved from a web service and implemented at a client device. Advertisement refreshing is performed independently of web page content loading. The parameters may include a time period and user action count and be configured differently for different markets, geographical areas, other customer groups, sections of an application or different advertisement types. One or more of the parameters may be adjusted at a back-end server and distributed to machines in the different customer groups, allowing an efficient and centralized mechanism for managing and updating advertisement refreshing.
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Citations
20 Claims
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1. A method for providing content to a user through a user interface, comprising:
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determining a period of time has elapsed;
receiving user input through a user interface; and
updating a portion of content within the user interface in response to receiving the user input and determining the period of time has elapsed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for providing updated content for a user interface, comprising:
a first server including;
a memory device; and
a processor in communication with the memory device, the first server able to generate content update parameters associated with updating advertisements and transmit the content update parameters, the content update parameters including a time parameter and a user action parameter. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. One or more processor readable storage devices having processor readable code embodied on one or more said processor readable storage devices, said processor readable code for programming one or more processors to perform a method, the method comprising:
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determining a minimum number of user actions have been detected through a user interface;
determining a minimum period of time has elapsed; and
updating an advertisement in the user interface in response to determining the minimum number of user actions have been detected and the minimum period of time has elapsed. - View Dependent Claims (18, 19, 20)
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Specification