METHOD FOR CONTROLLING THE DISTRIBUTION OF ADVERTISEMENTS TO INFORMATIONAL CLIENT DEVICES USING A PLURALITY OF OPERATING MODES
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Abstract
Software for use on a client device that is configured for communications via a communications network instantiates a communications function that effects an advertisement download communication link between the client device and an advertisement distribution server system via the communications network, at selected advertisement download times, an advertisement download function that downloads advertisements identified in a playlist(s) generated by at least one playlist server, via the advertisement download communication link, at the selected advertisement download times, an advertisement storage function for storing the downloaded advertisements on a storage medium associated with the client device, and an advertisement display function that effects display of at least selected ones of the stored advertisements.
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Citations
146 Claims
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1-129. -129. (canceled)
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130. A method for use on a client device that is configured for communications via a communications network comprising:
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establishing an advertisement download communication link between the client device and an advertisement download communication link between the client device and an advertisement distribution server system via the communications network;
downloading advertisements from the advertisement distribution server system via the advertisement download communication link;
displaying one or more selected ones of the stored advertisements, wherein the method includes at least three operating modes comprising;
a first operating mode in which the advertisement download function is activated;
a second operating mode in which the advertisement download function is not activated; and
a third operating mode in which the advertisement download function is not activated and wherein a first set of features is included when operating in either the first or third operating mode; and
wherein a first set of features is included when operating in either the first or third operating mode, and a second set of features is included when operating in the second operating mode and the first set of features is greater than the second set of features; and
wherein advertisements comprise advertisement files each of which includes an advertisement and a plurality of ad display parameters associated with that advertisement and wherein the advertisement display function displays the stored advertisement and wherein the advertisement display function displays the stored advertisement according to the ad display parameters; and
wherein the ad display parameters include, for each of the plurality of stored advertisements the following parameters;
a maximum face time that the associated advertisement is to be displayed wherein the face time comprises a time period during which a prescribed minimum level of user activity occurs;
a maximum cumulative face time that the associated advertisement is to be displayed;
the maximum number of times per day that the associated advertisement is to be displayed;
a start date/time before which the associated advertisement should not be displayed; and
an end date/time after which the associated advertisement should not be displayed. - View Dependent Claims (131, 132, 133, 134, 135, 136, 137, 138, 139, 140, 141, 144, 145, 146)
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- 142. The method of claim 142, further comprising a mode switching function that switches from the first operating mode to the second operating mode upon expiration of the prescribed maximum ad failure time period.
Specification