METHOD AND SYSTEM FOR CONTROLLING AND ADAPTING MEDIA STREAM

• US 20070005791A1
• Filed: 06/28/2006
• Published: 01/04/2007
• Est. Priority Date: 06/28/2005
• Status: Abandoned Application

• Current Assignee: Carhamm Limited LLC (Intellectual Ventures LLC)
• Original Assignee: Claria Corporation
• Inventors: Martin, Anthony, Lorek, Thomas, Shevach, Matthew, Goulden, David
• Application Number:
  US11/427,243
• Publication Number:
  US 20070005791A1
• Time in Patent Office: Days
• US Class Current: 709/231
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 65/1108 Web based protocols, e.g. webRTC
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A method for controlling and adapting a media stream from multiple providers to a cluster of users. The first step of the process consists of providing a media server for receiving media content from multiple sources and distributing such content to multiple media outlets, the server including a behavior monitoring module. Next occurs the step of providing a categorization source having information about media content, followed by creating one or more user profiles reflecting user preferences for media delivery. Then the system carries out monitoring user behavior regarding media consumption and interacting with the categorization source to report user behavior and receive media source categorization information. The final steps are updating user profiles to reflect observed behavior and received categorization information, and adapting media streams to particular users by suggesting or inserting content, based on an updated user profile.

Claims

1. A method for controlling and adapting a media stream from multiple providers to a cluster of users, comprising the steps of:

providing a media server for receiving media content from multiple sources and distributing such content to multiple media outlets, the server including a behavior monitoring module;

providing a categorization source having information about media content;

creating one or more user profiles reflecting user preferences for media delivery;

monitoring user behavior regarding media consumption;

interacting with the categorization source to report user behavior and receive media source categorization information;

updating user profiles to reflect observed behavior and received categorization information; and

adapting media streams to particular users by suggesting or inserting content, based on an updated user profile.