Sectorizing a display to present audience targeted information within different ones of the sectors

• US 20070006077A1
• Filed: 06/30/2005
• Published: 01/04/2007
• Est. Priority Date: 06/30/2005
• Status: Abandoned Application

• Current Assignee: I7 Corporation
• Original Assignee: I7 Corporation
• Inventors: Grubbs, Andrew
• Application Number:
  US11/172,044
• Publication Number:
  US 20070006077A1
• Time in Patent Office: Days
• US Class Current: 715/716
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/25825 involving client display capabilities, e.g. screen resolution of a mobile phone optimising the visualisation of content during browsing in the Internet G06F16/9577; processing of terminal status or physical abilities in wireless networks H04W8/22; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4786 e-mailing message switching systems, e.g. electronic mail systems H04L51/00
• CPC Class Codes: H04N 21/4886 for displaying a ticker, e.g. scrolling banner for news, stock exchange, weather data
• CPC Class Codes: H04N 21/6131 involving transmission via a mobile phone network wireless downlink channel access H04W74/006
• CPC Class Codes: H04N 21/6181 involving transmission via a mobile phone network arrangements for providing broadcast or conference services to substation in data switching networks in combination with wireless systems H04L12/189; wireless uplink channel access H04W74/004
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8146 involving graphical data, e.g. 3D object, 2D graphics
• CPC Class Codes: H04N 7/17327 with deferred transmission or handling of upstream communications

Abstract

A media presentation method can include the step of identifying a display capable of presenting audio/video content. A viewing area of the display can be divided into more than one sector. Programmatically established criteria can be used to selecting a media production from a pool of available productions to be presented in each of the sectors. The selected media productions can be simultaneously presented within the display. In the method, a broker can determine a set of media productions available for selection and can establishes at least a portion of the programmatically established criteria used to select media productions. The broker can be a media distributor that does not commercially distribute the media productions for presentation in non-sectorized displays.

Claims

1. A media presentation method comprising the steps of:

identifying a display capable of presenting audio/video content;

dividing a viewing area of said display into a plurality of sectors;

for each sector, selecting a media production in accordance with programmatically established criteria; and

simultaneously presenting said selected media productions within said display, wherein a broker determines a set of media productions available for selection and establishes at least a portion of said programmatically established criteria used in the selecting step, wherein said broker does not commercially distribute said media productions for presentation in non-sectorized displays.

2. The media presentation method of claim 1, further comprising:

identifying personal information for an audience at a location where the display is located;

wherein the selecting step is based in part upon the identified personal information, wherein at least a portion of the selected media productions is targeted to the audience based upon the identified personal information.

3. The media presentation method of claim 1, wherein the location is a captive location, wherein the audience comprises a captive audience.

4. The media presentation method of claim 3, wherein selecting step is specifically performed for said captive location based in part upon the service associated with the captive location.

5. The media presentation method of claim 3, further comprising the steps of:

identifying changes in a composition of said captive audiences over time;

determining audience characteristics specific to the captive audience present at the captive location at different times;

for each of the different times, customizing the selecting step in accordance with corresponding ones of said determined audience characteristics.

6. The media presentation method of claim 5, wherein the identifying step identifies specific captive individuals included within the captive audience, wherein the identified captive individuals change over time, wherein the determining step determines individual characteristics associated with the identified captive individuals, and wherein the customizing step is based in part upon the determined individual characteristics.

7. The media presentation method of claim 6, wherein the identifying step utilizes audience composition information obtained from a scheduling software application associated with said captive location.

8. The media presentation method of claim 6, wherein the determining step utilizes individual characteristics obtained from a management information system associated with said captive location.

9. The media presentation method of claim 3, further comprising:

permitting an entity that provides said service to specify programmatic criteria used in said selecting step.

10. The media presentation method of claim 1, where at least one of the plurality of sectors is a program sector reserved for presenting an audio/video media production provided by an audio/video media source, wherein the audio/video media source commercially distributes said audio/video media production so that the media production is able to be presented upon non-sectorized displays.

11. The media presentation method of claim 10, wherein a viewing area of the program sector is greater than a viewing area associated with of any other one of the plurality of sectors.

12. The media presentation method of claim 11, wherein sound emitting from an audio transducer associated with the display is obtained from said audio/video media production.

13. The media presentation method of claim 10, wherein at least one of the plurality of sectors is an advertisement sector reserved for presenting advertisements obtained from a source other than said audio/video media source.

14. The media presentation method of claim 13, wherein space within said advertisement sector is sold by said broker to advertisers.

15. The media presentation method of claim 14, wherein said advertisers pay for space within said advertisement sector based in part upon characteristics identified with a captive audience determined to be at a location where the display is located at a time a media production associated with said advertisers is presented

16. The media presentation method of claim 13, within at least two of said plurality of sectors are advertisement sectors.

17. The media presentation method of claim 10, wherein at least one of the plurality of sectors is an information sector that presents at least one of a weather, a current time, a current date, current stock information, and current news.

18. The media presentation method of claim 17, wherein said information comprises a rotating information space that is divided into time segments, where a different information is presented within different ones of the time segments.

19. The media presentation method of claim 17, wherein said information sector comprises entity specific information corresponding to an entity associated with a location where said display is located.

20. The media presentation method of claim 10, wherein at least one of said plurality of sectors is a ticker sector that presents scrolling text-based information.

21. The media presentation method of claim 10, further comprising the step of:

establishing a temporary sector having an area of the display less than the program sector that overlays said program sector for a period less than a duration of the audio/video media production presented within the program sector, wherein during a presentation of the audio/video media production, the temporary sectors is displayed, advertisements are presented within the temporary sector, and then the temporary sector is removed.

22. The media presentation method of claim 10, further comprising the step of:

modifying the audio/video media production supplied by the audio/video media source before presentation within the display so that the audio/video media production includes a visually rendered object, which is specifically associated with a broker determined entity.

23. The media presentation method of claim 22, wherein the broker determined entity is selected from at least one of an advertiser that has paid said broker advertising revenue and an entity associated with a location where the display is located.

24. The media presentation method of claim 1, wherein at least one of said media productions comprises an audio/video production supplied by a television broadcast source and wherein at least one of said media productions is supplied by at least one of an Internet source, a Local Area Network (LAN) Source, and a Wide Area Network (WAN) source.

25. The presentation method of claim 24, wherein said media production supplied by the Internet source includes a graphic.

26. The presentation method of claim 1, wherein said selecting step is performed within a media box communicatively linked to said display that is provided by the broker and that is communicatively linked to a computing system of the broker.

27. The presentation method of claim 1, further comprising:

providing an interaction means for a viewer of said display to interact with content displayed within one of said media productions, wherein the interactive means permits said viewer to submit at least one information request; and

responsive to a submitted information request, altering the content displayed within the associated media production to provide viewer requested information.

28. The presentation method of claim 27, wherein the information request is submitted from a mobile telephony device of the viewer.

29. The presentation method of claim 28, wherein the information request comprises a code obtained from content displayed within the associated media production.

30. The presentation method of claim 28, wherein the mobile telephony device utilizes a short messaging service (SMS) based technology to submit the information request.

31. The presentation method of claim 1, wherein the display is configured to present three dimensional media productions, and wherein at least a portion of the media productions are three dimensional productions.

32. A media distribution method comprising the steps of:

identifying a plurality of displays at a plurality of locations, wherein a viewing area of each of said plurality of displays is divided into a plurality of defined sectors, each sector being configured to present a sector-specific media production, wherein one of the plurality of defined sections that is by viewing area the largest of the defined sectors presents an audio/video media production provided by an audio/video media source; and

selling presentation space to advertisers that permits advertisers that purchase presentation space to display advertiser-specified content within at least one of said defined sectors other than the sector associated with the audio/video media production.

33. The media distribution method of claim 32, wherein individuals wait at each of said locations to receive services associated with said locations.

34. The media distribution method of claim 33, wherein the selling step permits advertisers to specify characteristics of an audience that is to be presented with the advertiser specified content, said method further comprising:

for each location, identifying location-specific characteristics of an audience present at the location; and

selecting advertising content to present at each location by matching advertiser specified audience characteristics with location-specific characteristics.

35. The media distribution method of claim 34, further comprising:

for each location, identifying at least one time characteristic, said time characteristic including at least one of a time of day and a duration of viewing;

selecting advertising content to present at each location by matching advertiser specified audience characteristics with time characteristics.

36. The media distribution method of claim 34, wherein said selecting step is locally performed within media boxes, each media box is communicatively linked to at least one display, wherein a media broker that sells the presentation space to advertisers utilizes the media boxes to control content that is presented within the displays.

37. The media distribution method of claim 34, wherein the selecting step and the step of identifying location-specific characteristics occurs in real-time or in near-real time.

38. The media distribution method of claim 34, wherein location-specific characteristics for each location are determined using at least one software application that tracks individuals present at the location.

39. The media distribution method of claim 38, wherein the at least one software application includes at least one scheduling application that schedules individuals to receive said services.

40. The media distribution method of claim 32, wherein said plurality at least one of the plurality of defined sectors is an information sector that presents at least one of a weather, a current time, a current date, current stock information, and current news.

41. The media presentation method of claim 32, wherein at least one of said plurality of defined sectors is a ticker sector that presents scrolling text-based information.

42. The media presentation method of claim 32, wherein said plurality of displays comprise a first display and a second display that are coordinated with each other, so that when at least one viewer moves from an area proximate to the first display to an area proximate to the second display, a media production presented at least in part within said first display is responsively presented at least in part within said second display.

43. The media distribution method of claim 32, wherein at least one of the displays is configured to present three dimensional media productions within one or more of the defined sectors.

44. A machine readable storage, having stored thereon a computer program having a plurality of code sections executable by a machine for causing the machine to perform the steps of:

identifying a display capable of presenting audio/video content;

dividing a viewing area of said display into a plurality of sectors;

for each sector, selecting a media production in accordance with programmatically established criteria; and

simultaneously presenting said selected media productions within said display, wherein a broker determines a set of media productions available for selection and establishes at least a portion of said programmatically established criteria used in the selecting step, wherein said broker does not commercially distribute said media productions for presentation in non-sectorized displays.