PORTABLE AUDIENCE MEASUREMENT ARCHITECTURES AND METHODS FOR PORTABLE AUDIENCE MEASUREMENT
First Claim
1. An audience measurement architecture comprising:
- a plurality of portable measurement devices, each of the portable measurement devices being structured to collect audience measurement data;
a first data collection server to collect audience measurement data from any of the plurality of portable measurement devices; and
a second data collection server to collect audience measurement data from any of the plurality of portable measurement devices, the first data collection server, the second data collection server and the plurality of portable measurement devices being structured to operate in accordance with an extensible data transport protocol.
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Abstract
Portable audience measurement architectures and methods for portable audience measurement are disclosed. A disclosed system contains a plurality of portable measurement devices configured to collect audience measurement data from media devices, a plurality of data collection servers configured to collect audience measurement data from the plurality of portable measurement devices, and a central data processing server. A portable measurement device establishes a communication link with a data collection server in a peer-to-peer manner and transfers the collected audience measurement data to the data collection server. Because the portable measurement device is not dedicated to a particular local data collection server, the portable measurement device periodically or a periodically broadcasts a message attempting to find a data collection server with which to establish a communication link.
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Citations
19 Claims
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1. An audience measurement architecture comprising:
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a plurality of portable measurement devices, each of the portable measurement devices being structured to collect audience measurement data;
a first data collection server to collect audience measurement data from any of the plurality of portable measurement devices; and
a second data collection server to collect audience measurement data from any of the plurality of portable measurement devices, the first data collection server, the second data collection server and the plurality of portable measurement devices being structured to operate in accordance with an extensible data transport protocol. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of collecting audience measurement data comprising:
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gathering audience measurement data using a portable audience measurement device at a first location;
transporting the portable audience measurement device to a second location;
detecting, with the portable audience measurement device, availability of a first data collection server to collect audience measurement data;
uploading the collected audience measurement data to the first data collection server;
transporting the portable audience measurement device to the first location;
gathering audience measurement data using the portable audience measurement device at the first location;
transporting the portable audience measurement device to a third location;
detecting, with the portable audience measurement device, availability of a second data collection server to collect audience measurement data; and
uploading the collected audience measurement data to the second data collection server. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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Specification