Providing directed content to anonymous customers
First Claim
Patent Images
1. A method comprising:
- reading, via a device, a tag associated with a first item that a customer intends to purchase; and
presenting content to the customer in response to the reading, the content identifying a second item relating to the first item.
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Accused Products
Abstract
A method includes electronically identifying a first item that a customer intends to purchase while the customer is shopping and electronically providing content to the customer in response to the identifying to entice the customer to purchase a second, different item.
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Citations
30 Claims
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1. A method comprising:
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reading, via a device, a tag associated with a first item that a customer intends to purchase; and
presenting content to the customer in response to the reading, the content identifying a second item relating to the first item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system comprising:
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a first component configured to;
read information from a first tag associated with a first item, and transmit the information;
a second component configured to;
receive the transmitted information, use the transmitted information to identify content for a user, the content relating to a second item, and transmit the identified content; and
a third component configured to;
receive the identified content, and present the identified content to the user. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21)
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22. A method comprising:
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reading a radio frequency identification (RFID) tag associated with a first item that a customer intends to purchase; and
providing content about a second item to the customer in response to the reading. - View Dependent Claims (23, 24, 25)
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26. A method comprising:
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electronically identifying a first item that a customer intends to purchase while the customer is shopping; and
electronically providing content to the customer in response to the identifying to entice the customer to purchase a second, different item. - View Dependent Claims (27, 28, 29, 30)
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Specification