ADAPTIVE ADVERTISEMENTS
First Claim
1. A system for displaying adaptive advertisements comprising:
- a display;
a playlist storing an adaptive advertisement containing a plurality of playback scenarios and a decision engine; and
a processor for receiving at least one input value, for determining advertising content, for the adaptive advertisement based on evaluation of the at least one input variable according to a criterion of the decision engine, and for rendering the determined advertising content onto the display.
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Abstract
An advertising system for displaying adaptive advertisements that can change the displayed content in response to external inputs can be used in public places such as transit stations, arenas, stadiums, retail stores, and squares. The advertising system can also be deployed in transit vehicles. The advertisements make use of a decision engine to select from a plurality of advertising scenarios to generate the content that is rendered on displays. The system has a processor that executes the decision engine and provides the decision engine with the external inputs, such as time of day, weather conditions and forecast, current, past or next transit station, required to select one of the stored advertising scenarios. These input scenarios can be either stored by the system or obtained in real-time.
35 Citations
16 Claims
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1. A system for displaying adaptive advertisements comprising:
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a display;
a playlist storing an adaptive advertisement containing a plurality of playback scenarios and a decision engine; and
a processor for receiving at least one input value, for determining advertising content, for the adaptive advertisement based on evaluation of the at least one input variable according to a criterion of the decision engine, and for rendering the determined advertising content onto the display. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An adaptive advertisement comprising:
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a plurality of playback scenarios; and
a decision engine for receiving a set of input values, for selecting at least one playback scenario in accordance with the received set of input values, and for providing as output advertising content determined in accordance with the at least one selected playback scenario. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A method of selecting an adaptive advertisement comprising:
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evaluating an input value in view of at least one criterion;
selecting a playback scenario in accordance with the evaluation of the input value; and
rendering the selected playback scenario to a local display.
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Specification