Real-time Internet data mining system and method for aggregating, routing, enhancing, preparing, and analyzing web databases
First Claim
1. A data mining system comprising:
- one or more subscriber servers for collecting information identifying a user and providing a first data set of user information, one or more demographic databases having third party information relating to targeted market segments and providing a second data set of said third party information relating to targeted market segments; and
a processor in operative communication with the one or more subscriber servers and the one or more demographic databases and receiving said first data set from the one or more subscriber servers and said second data set from the one or more demographic databases, said processor including a rule processor receiving said first data set and said second data set and applying said first and second data sets to one or more rules to determine a score predicting behavior relating to said collected information identifying said user;
wherein the processor receives the first data set of user information from one of the subscriber servers and generates a unique key corresponding to the collected information identifying a user; and
wherein the one or more subscriber servers are coupled to an Internet;
the one or more demographic databases are coupled to the Internet; and
the processor is coupled to the Internet.
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Accused Products
Abstract
A real-time Internet data mining system comprising a database, data processing, clustering, segmentation, and classification algorithms, and a networking server. The system receives customer account data from subscriber servers and prepares it for analysis. The data is transmitted to third-party data depositories. The third-parties append selected consumer behavioral information matched by a key, such as a physical or an e-mail address. The appended information is returned to the data mining system where multiple algorithms analyze the accounts based on a desired prediction. The scored accounts and analyses are returned to the originating subscriber servers for use in marketing communications.
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Citations
12 Claims
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1. A data mining system comprising:
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one or more subscriber servers for collecting information identifying a user and providing a first data set of user information, one or more demographic databases having third party information relating to targeted market segments and providing a second data set of said third party information relating to targeted market segments; and
a processor in operative communication with the one or more subscriber servers and the one or more demographic databases and receiving said first data set from the one or more subscriber servers and said second data set from the one or more demographic databases, said processor including a rule processor receiving said first data set and said second data set and applying said first and second data sets to one or more rules to determine a score predicting behavior relating to said collected information identifying said user;
wherein the processor receives the first data set of user information from one of the subscriber servers and generates a unique key corresponding to the collected information identifying a user; and
wherein the one or more subscriber servers are coupled to an Internet;
the one or more demographic databases are coupled to the Internet; and
the processor is coupled to the Internet. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of mining data, said method comprising the steps of:
- receiving from one or more subscriber servers user-identifying indicia and providing a first data set of user information;
generating from the user-identifying indicia a key which corresponds to values indexed by one or more demographic databases having third party information relating to targeted market segments;
communicating the key to the one or more demographic databases;
receiving from the one or more demographic databases demographic information relating to the user-identifying indicia and providing a second data set of said third party information relating to targeted market segments;
applying said first and second data sets to one or more rules to determine a score predicting behavior relating to the user-identifying indicia; and
communicating the predictive score to the one or more subscriber servers. - View Dependent Claims (8, 9, 10, 11, 12)
- receiving from one or more subscriber servers user-identifying indicia and providing a first data set of user information;
Specification