Method of allocating advertising space & system therefor

• US 20070011953A1
• Filed: 05/04/2006
• Published: 01/18/2007
• Est. Priority Date: 12/07/2001
• Status: Active Grant

• Current Assignee: Karen Pamela Winton
• Original Assignee: Karen Pamela Winton
• Inventors: Winton, Andrew
• Granted Patent: US 7,549,254 B2
• Time in Patent Office: Days
• US Class Current: 52/27
• CPC Class Codes: G09F 19/22 Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
• CPC Class Codes: G09F 21/06 by aeroplanes, airships, balloons, or kites

Abstract

A built structure having an upward facing surface; the built structure supporting a first image and a second image; the upward facing surface overlaid by the first image in the form of first indicia; the first image arranged for visibility from overflying craft; and wherein revenue is derived from the upward facing surface; and wherein the revenue is a function of a cone of legibility; the cone describing an inverted conical section of a sphere whose generator is equal to the distance of resolution of the smallest discrete detail of the image; the second image in the form of a substantially vertically oriented sign having second indicia thereon adapted for viewing from ground level and for which separate signage rights can be negotiated; the upwardly facing surface mechanically associated with both the first image and the second image.

Claims

1. A built structure having an upward facing surface;

said built structure supporting a first image and a second image;

said upward facing surface at least partially overlaid by said first image in the form of first indicia;

said first image arranged for visibility from overflying craft; and

wherein revenue is derived from said upward facing surface; and

wherein said revenue is a function of a cone of legibility;

said cone describing generally an inverted conical section of a sphere whose generator is equal to the distance of resolution of the smallest discrete detail of said first image;

said second image in the form of a substantially vertically oriented sign having second indicia thereon adapted for viewing from ground level and for which separate signage rights can be negotiated;

said upwardly facing surface mechanically associated with both said first image and said second image.

2. The built structure of claim 1 wherein said first image and said second image are supported on a support structure which, in turn, is supported on said upward facing surface.

3. The built structure of claim 1 wherein at least one of said first image and said second image comprise an active image in communication with a local controller whereby each respective image can be replaced by loading a fresh image from the local controller.

4. The built structure of claim 3 where said local controller is in communication with a remote computer;

said remote computer adapted to communicate one or more of said first image and said second image to said local controller.

5. The built structure of claim 4 wherein said first image and said second image are formed on or in a flexible planar material.

6. The built structure of claim 5 wherein said flexible planar material comprises electronic digital paper.

7. The built structure of claim 1 wherein said predetermined legibility distance is in the range of 100-2,000 feet.

8. The built structure of claim 1 wherein said predetermined legibility distance is in the range of 100-10,000 feet.

9. The built structure of claim 1 wherein said predetermined legibility distance is in the range of 30,000 feet.

10. The built structure of claim 1 wherein said built structure comprises a roof.

11. The built structure of claim 1 wherein said built structure comprises a pontoon.

12. The built structure of claim 1 wherein said revenue is derived by the steps of:

(a) procuring said upward facing surface and obtaining signage rights to said surface;

(b) offering to a third party said surface as a platform for said first and second indicia for a period of time.

13. The built structure of claim 12 wherein the revenue is derived by the steps of procuring the application of said first indicia to said surface in such manner as to be observable from craft passing over said surface at a predetermined legibility distance;

wherein said predetermined legibility distance is defined by and lies within the volume of said cone of legibility.