SYSTEMS AND METHODS FOR ADVERTISING USING ONE OR MORE RAIL CARS
First Claim
Patent Images
1. A rail car, comprising:
- a body; and
a product model adapted to appear similar to an actual product, at least part of the body forming at least part of the shape of the product model.
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Accused Products
Abstract
Systems and methods for using rolling rail stock, such as one or more rail cars, as an advertising platform are provided. In one illustrative embodiment, a rail car or a portion thereof is adapted to appear like a product model of an actual product. For example, a tanker rail car may be painted or otherwise adapted to appear as an oversized soda can, and/or a box car may be painted or otherwise adapted to appear as an oversized tissue box. Alternatively, or in addition, a product model may be separately prepared and secured to a rail car. For example, the rail car may be a flat bed rail car, and may support a product model of a sour cream container, a car, a boat, or any other product.
17 Citations
21 Claims
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1. A rail car, comprising:
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a body; and
a product model adapted to appear similar to an actual product, at least part of the body forming at least part of the shape of the product model. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A rail car, comprising:
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a body; and
a product model adapted to appear similar to an actual product, the product model being secured relative to the body. - View Dependent Claims (9, 10)
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11. A method for generating revenue from the use of a rail car, the method comprising:
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providing a rail car that is adapted to include a product model that appears similar to an actual product; and
accepting a fee to allow the rail car to be moved along the track. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A method for promoting a product, the method comprising:
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providing a unique promotional code on each of two or more rail cars; and
providing a web site that allows a user to enter a promotional code, the web site adapted to determine if the promotional code provided by the user matches one of the unique promotional codes that was provided on the two or more rail cars. - View Dependent Claims (20, 21)
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Specification