Display designs and auxiliary promotional mechanisms for electronic labels

• US 20070013479A1
• Filed: 09/15/2006
• Published: 01/18/2007
• Est. Priority Date: 12/20/2004
• Status: Abandoned Application

• Current Assignee: Altierre Corp.
• Original Assignee: Altierre Corp.
• Inventors: Goel, Anurag, Saxena, Sunit, Kumar, Shan
• Application Number:
  US11/521,899
• Publication Number:
  US 20070013479A1
• Time in Patent Office: Days
• US Class Current: 340/5.910
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G09F 2013/222 with LEDs
• CPC Class Codes: G09F 3/204 specially adapted to be attached to a shelf or the like
• CPC Class Codes: G09F 3/208 Electronic labels, Labels integrating electronic displays

Abstract

In one embodiment of the present invention, a real-time delivery of Point of Purchase (POP) messaging at various locations around a retail store is included within aisles, end-of-aisles, shelf edge, departments, check-out stands, on shopping carts and mobile personal devices carried by individual customers.

Claims

1. A remotely programmable electronic shelf label (ESL) comprising:

one or more light emitting devices (LEDs) each exhibiting a state and/or color and located on the face of the ESL, the states and/or colors thereof being indicative of information significant to a potential customer or store personnel, the ESL being located in close proximity to an item for sale in a retail outlet.

2. A remotely programmable electronic shelf label (ESL), as recited in claim 1, having a “

glow-bar”

including the one or more LEDs and being coupled to a fluorescent element mounted on the ESL such that the fluorescent element acts as an enhancement for the one or more LEDs'"'"' light source.

3. A remotely programmable electronic shelf label (ESL), as recited in claim 2, wherein the information is promotional.

4. A remotely programmable electronic shelf label (ESL), as recited in claim 3, wherein the one or more LEDs and the “

glow-bar”

are indicative of independent promotion.

5. A remotely programmable electronic shelf label (ESL), as recited in claim 1, further including a screen display element for displaying the information in reverse field.

6. A remotely programmable electronic shelf label (ESL), as recited in claim 5, wherein the information is sale pricing.

7. A remotely programmable electronic shelf label (ESL), as recited in claim 1, further including a segmented display element.

8. A remotely programmable electronic shelf label (ESL), as recited in claim 1, further including a dot-matrix display element partitioned to show different kinds of information.

9. A remotely programmable electronic shelf label (ESL), as recited in claim 8, wherein the display element is programmable.

10. A remotely programmable electronic shelf label (ESL), as recited in claim 1, further including a programmable bib tag (PBT) flexibly connected to the ESL.

11. A remotely programmable electronic shelf label (ESL), as recited in claim 10, wherein the PBT includes LEDs indicative of information associated with an item being promoted.

12. A remotely programmable electronic shelf label (ESL), as recited in claim 10, wherein the PBT includes glow-bar indicative of information associated with an item being promoted.

13. An aisle frontage comprising means for displaying dynamic messages to customers of a retail outlet

14. A method of shelf labeling electronically comprising:

Receiving information regarding an item being promoted;

programmable electronic shelf label (ESL) and

displaying one or more light emitting devices (LEDs), each exhibiting a state and/or color and located on the face of the ESL, the states and/or colors thereof being indicative of information significant to a potential customer or store personnel, the ESL being located in close proximity to an item for sale in a retail outlet.

15. A method of messaging in a retail outlet comprising:

Transmitting messages dynamically to one or more aisle frontage;

Receiving the transmitted messages dynamically; and

displaying the received messages on one or more aisle frontage.