Display designs and auxiliary promotional mechanisms for electronic labels
First Claim
Patent Images
1. A remotely programmable electronic shelf label (ESL) comprising:
- one or more light emitting devices (LEDs) each exhibiting a state and/or color and located on the face of the ESL, the states and/or colors thereof being indicative of information significant to a potential customer or store personnel, the ESL being located in close proximity to an item for sale in a retail outlet.
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Accused Products
Abstract
In one embodiment of the present invention, a real-time delivery of Point of Purchase (POP) messaging at various locations around a retail store is included within aisles, end-of-aisles, shelf edge, departments, check-out stands, on shopping carts and mobile personal devices carried by individual customers.
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Citations
15 Claims
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1. A remotely programmable electronic shelf label (ESL) comprising:
one or more light emitting devices (LEDs) each exhibiting a state and/or color and located on the face of the ESL, the states and/or colors thereof being indicative of information significant to a potential customer or store personnel, the ESL being located in close proximity to an item for sale in a retail outlet. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. An aisle frontage comprising means for displaying dynamic messages to customers of a retail outlet
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14. A method of shelf labeling electronically comprising:
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Receiving information regarding an item being promoted;
programmable electronic shelf label (ESL) and displaying one or more light emitting devices (LEDs), each exhibiting a state and/or color and located on the face of the ESL, the states and/or colors thereof being indicative of information significant to a potential customer or store personnel, the ESL being located in close proximity to an item for sale in a retail outlet.
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15. A method of messaging in a retail outlet comprising:
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Transmitting messages dynamically to one or more aisle frontage;
Receiving the transmitted messages dynamically; and
displaying the received messages on one or more aisle frontage.
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Specification