SYSTEMS AND METHODS FOR ADVERTISING USING ONE OR MORE RAIL CARS
First Claim
1. A method for generating revenue, comprising:
- accepting a fee for;
providing an advertisement on a freight car; and
releasing the freight car onto a rail road network.
1 Assignment
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Accused Products
Abstract
Systems and methods for using rolling rail stock, such as one or more rail cars, as an advertising platform are provided. In one illustrative embodiment, a fee is accepted for providing an advertisement on one or more freight cars, and for releasing the freight cars onto a rail road network. Once released, the location of the freight cars may be tracked and recorded at one or more points in time, and stored as location data. An advertiser or other entity may be provided with at least some of the location data to show the real time and/or historical movement of the freight car along the rail road network. In some embodiments, an agreement is formed between two or more rail road entities, the agreement including an obligation for each rail road entity to perform quality checks and/or maintenance on advertisements positioned on those rail cars that are owned or leased by the other rail road entities that are part of the agreement when the rail cars enter or are in the rail yard of the receiving rail road entity. Each of the rail road entities that are part of the agreement may then accept a fee for placement of advertisements on one or more of its rail cars, and each rail road entity may release onto the rail road network one or more of its rail cars that have a placed advertisement.
16 Citations
27 Claims
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1. A method for generating revenue, comprising:
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accepting a fee for;
providing an advertisement on a freight car; and
releasing the freight car onto a rail road network. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for generating revenue using a rail road network, comprising:
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accepting a fee for;
providing an advertisement on a freight car; and
releasing the freight car for movement between two or more locations along a rail road network.
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8. A method for generating revenue, comprising:
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forming an agreement between two or more rail road entities, each having at least one rail yard connected to a common rail road network, to perform quality checks on advertisements positioned on those rail cars that are owned or leased by the other rail road entities that are part of the agreement when the rail cars are in the rail yard of the rail road entity;
each rail road entity accepting a fee for placement of advertisements on one or more of it'"'"'s rail cars; and
each rail road entity releasing one or more of it'"'"'s rail cars that have a placed advertisement onto the rail road network. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for generating revenue, comprising:
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providing a fee to one or more rail road entities to;
place advertisements on one or more of their rail cars; and
releasing the rail cars that have a placed advertisement onto a rail road network. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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25. A method for generating revenue comprising:
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providing one or more rail cars, some of which having an advertisement affixed thereto; and
moving the one or more rail cars along a track from a first location to a second location and then back to the first location without delivering any goods. - View Dependent Claims (26, 27)
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Specification