Method of providing see-through advertisements on a retail display cabinet
First Claim
1. A method of providing an advertisement on a retail display cabinet having a door with a transparent panel, the cabinet containing at least one product supplied by a first entity, the method comprising:
- obtaining permission from the first entity to place an advertisement panel on the transparent panel; and
placing on the transparent panel a one-way vision, see-through advertisement panel having the advertisement thereon, the advertisement panel having less than an 80 percent opacity to allow viewing of the at least one product through the advertisement from an outer side of the transparent panel, the advertisement being visible from an inner side of the transparent panel, the advertisement being substantially invisible from an outer side of the transparent panel.
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Accused Products
Abstract
A one-way vision and/or see-through advertisement panel is provided on the transparent panel of a door of a retail display cabinet. The advertisement panel allows a substantially unobstructed view through the advertisement to a product inside the cabinet from an outer side of the transparent panel. A see-through advertisement panel may be visible from an inner and/or an outer side of the transparent panel. A one-way vision advertisement may be substantially invisible from outside the transparent panel, but visible when a customer opens the door and views inside the door. The advertiser may directly or indirectly pay the retailer or the entity whose products are displayed in the cabinet in exchange for permission to place an advertisement on the transparent panel of the cabinet door. The advertiser may be the retailer or the entity whose products are displayed in the cabinet.
54 Citations
25 Claims
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1. A method of providing an advertisement on a retail display cabinet having a door with a transparent panel, the cabinet containing at least one product supplied by a first entity, the method comprising:
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obtaining permission from the first entity to place an advertisement panel on the transparent panel; and
placing on the transparent panel a one-way vision, see-through advertisement panel having the advertisement thereon, the advertisement panel having less than an 80 percent opacity to allow viewing of the at least one product through the advertisement from an outer side of the transparent panel, the advertisement being visible from an inner side of the transparent panel, the advertisement being substantially invisible from an outer side of the transparent panel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of advertising comprising:
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placing a product in a retail display cabinet having a door with a transparent panel; and
placing on the transparent panel a one-way vision, see-through advertisement panel having an advertisement thereon, the advertisement panel allowing a substantially unobstructed view through the advertisement to the product from an outer side of the transparent panel, the advertisement being substantially invisible from an outer side of the transparent panel, the advertisement being visible from an inner side of the transparent panel, wherein an entity whose product is placed in the cabinet is the entity whose advertisement is placed on the transparent panel, and wherein the advertisement promotes a product or service in a location outside the cabinet. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A method of advertising comprising:
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placing a product in a retail display cabinet having a door with a transparent panel; and
placing on the transparent panel a see-through advertisement panel having an advertisement thereon, the advertisement being visible from an outer side of the transparent panel, the advertisement panel allowing a substantially unobstructed view through the advertisement to the product from an outer side of the transparent panel, wherein an entity whose product is placed in the cabinet is the entity whose advertisement is placed on the transparent panel, and wherein the advertisement promotes a product or service. - View Dependent Claims (20, 21, 22, 23, 24, 25)
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Specification