HOME PAGE ADVERTISING METHOD

• US 20070016480A1
• Filed: 09/22/2006
• Published: 01/18/2007
• Est. Priority Date: 04/10/2000
• Status: Abandoned Application

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: LEE, Kang-chun
• Application Number:
  US11/534,566
• Publication Number:
  US 20070016480A1
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A home page advertising method is provided. The home page advertising method for transmitting home page data, including advertisement information, from a server to a client computer, wherein the server computer and client computers are interconnected through a network, includes the step of transmitting home page data, including one or more program codes that perform a predetermined layer function for displaying home page main content information and advertisement information on a home page screen in a separate window, wherein the program codes are written using a predetermined object-oriented programming language for implementing a predetermined multi-platform application within an operating system of the client computer. The home page advertising method reduces the complexity of a home page screen due to the presence of advertisement screens, while still effectively attracting the user'"'"'s attention.

Claims

1. A home page advertising method for transmitting home page data, including advertisement information, from a server to a client computer, wherein the server computer and client computers are interconnected through a network, the home page advertising method comprising the step of transmitting home page data, including one or more program codes that perform a predetermined layer function for hiding advertisement information with respect to home page main content information, to the network.

2. The home page advertising method of claim 1, wherein the program codes are written using a predetermined object-oriented programming language for implementing a predetermined multi-platform application within an operating system of the client computer.

3. The home page advertising method of claim 1, wherein the home page data further includes one or more program codes that perform a predetermined ActiveX function for selectively displaying the advertisement information on a home page screen depending on exchanges of a timer value within an external operating system, and for moving a display position of the advertisement information. The home page advertising method of claim 5, wherein the home page data further includes one or more program codes that perform a predetermined ActiveX function for selectively displaying the advertisement information on a home page screen depending on a focus status of a current web page window, and for moving the display position of the advertisement information.

4. The home page advertising method of claim 3, wherein the display position is set in such a way as to arbitrarily move the display position or to move the display position to a position designated by a stored value.

5. The home page advertising method of claim 1, wherein the home page data further includes one or more program codes that perform a predetermined ActiveX function for selectively displaying the advertisement information on a home page screen depending on a focus status of a current web page window, and for moving the display position of the advertisement information, and

wherein the display position is set in such a way as to arbitrarily move the display position or to move the display position to a position designated by a stored value.

6. A computer-readable recording medium for storing home page data, including advertisement information, transmitted from a server computer to a client computer, wherein the server computer and client computers are interconnected through a network, the recording medium comprising one or more program codes that perform a predetermined layer function for hiding advertisement information with respect to home page main content information.

7. The recording medium of claim 6, wherein the program codes are written using a predetermined object oriented programming language for implementing a predetermined multi-platform application within an operating system of the client computer.

8. The recording medium of claim 6, wherein the home page data further includes one or more program codes that perform a predetermined ActiveX function for selectively displaying advertisement information depending on exchanges of a timer value within an external operating system, and for moving a display position of the advertisement information.

9. The recording medium of claim 8, wherein the display position is set in such a way as to arbitrarily move the display position or to move the display position to a position designated by a stored value.

10. The recording medium of claim 6, wherein the home page data further includes one or more program codes that perform a predetermined ActiveX function for selectively displaying advertisement information depending on a focus status of a current web page window, and for moving a display position of the advertisement information, and

wherein the display position is set in such a way as to arbitrarily move the display position or to move the display position to a position designated by a stored value.