Method and apparatus for search scoring
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Abstract
A method and apparatus for generating search results with higher relevancy. The present invention exploits the fact that users'"'"' choices on each given search term tend to converge to several products from several merchants, and all of the results are very relevant to the search term. In one embodiment, these results are used to decide the order of merchants for each search term. By learning the users'"'"' choices, especially from purchasing and/or clicking information, highly relevant and most popular products can be assigned a higher score or rank over text relevant only products.
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Citations
124 Claims
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1-98. -98. (canceled)
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99. A search engine method, comprising:
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gathering click information associated with a member of a search result set having a plurality of members, the search result set produced in response to a search;
determining relative responsiveness of the member, compared with the other members of the search result set, based on the click information, and on a position of the member in an ordering for display of the search result set;
generating a score for association with the item that reflects the relative responsiveness of the item to the search; and
using the score to affect a response to a subsequent search. - View Dependent Claims (100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116)
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117. A computer readable medium comprising instructions for a method of gathering click information associated with a member of a search result set having a plurality of members, the search result set produced in response to a search;
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determining relative responsiveness of the member, compared with the other members of the search result set, based on the click information, and on a position of the member in an ordering for display of the search result set;
generating a score for association with the item that reflects the relative responsiveness of the item to the search; and
using the score to affect a response to a subsequent search. - View Dependent Claims (118, 119, 120, 121, 122, 123, 124)
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Specification