METHOD AND SYSTEM FOR AUTOMATICALLY DISPLAYING AN IMAGE AND A PRODUCT IN A PAGE BASED ON CONTEXTUAL INTERACTION AND METADATA

• US 20070016492A1
• Filed: 09/22/2006
• Published: 01/18/2007
• Est. Priority Date: 03/02/2000
• Status: Active Grant

• Current Assignee: Ben Group, Inc.
• Original Assignee: Corbis Corporation
• Inventors: Radcliffe, William, Land, Stephen, Gelfuso, Jeffrey, Linker, Debra
• Granted Patent: US 7,797,377 B2
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06F 16/532 Query formulation, e.g. graphical querying
• CPC Class Codes: G06F 16/58 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

The invention provides a method, system and computer-readable medium for storing images with related information in a relational database and using the information to order available products for a selected image over a network. A unique identifier is generated for each image, allowing different types of searches of the relational database to be performed including product-based and image-based searches. A selection of a returned image causes a cut-down version of the image and all available products to be displayed on a page. If a product is selected, a server enables a transaction for a user to order the selected product. A HTTP Cookie may be employed to store a user identifier, allowing use of user profiles for customization of particular options and displayed products.

Claims

1. A system for displaying a product associated with a media object over a network, comprising:

a client that performs actions, including;

displaying at least one product that is available for use with the media object, wherein the display of the at lease one product is provided as a response to a selection of the media object by a current user; and

a server that performs actions, including;

assigning a temporary identifier to a current user;

if the current user is determined to be a repeat user, the repeat user having a previously-assigned permanent identifier, adding behavior information relating to the current user to a previously-stored profile associated with the repeat user, and changing the temporary identifier to the permanent identifier assigned to the repeat user; and

if the current user is determined to be a new user, storing the behavior information relating to the current user in a new profile associated with the current user, and changing the temporary identifier to a new permanent identifier assigned to the current user.

2. The system of claim 1 wherein at least one of the previously-assigned permanent identifier, the newly-assigned permanent identifier, and the temporary identifier is included with a cookie.

3. The system of claim 1 wherein at least one of the previously-assigned permanent identifier, the newly-assigned permanent identifier, and the temporary identifier is included with a query string parameter.

4. The system of claim 1 wherein the media object is one of an image object, an audio object, and a video object.

5. A system for displaying information regarding a product associated with a media object over a network, comprising:

a client that performs actions, including;

displaying to a current user, based on an interaction context, a selectable representation of the media object and a selectable representation of at least one product that is available for use with the media object, wherein the display of each product that is unavailable for use with the media object is suppressed; and

a server that performs actions, including;

if the current user is determined to be a repeat user, the repeat user having a previously-assigned permanent identifier, adding behavior information relating to the current user to a previously-stored profile associated with the repeat user, and changing a temporary identifier for the current user to the permanent identifier assigned to the repeat user; and

if the current user is determined to be a new user, storing the behavior information relating to the current user in a new profile associated with the current user, and changing the temporary identifier to a new permanent identifier assigned to the current user.

6. The system of claim 5 wherein the media object is one of an image object, an audio object, and a video object.

7. The system of claim 5 wherein at least one of the previously-assigned permanent identifier, the newly-assigned permanent identifier, and the temporary identifier is included with a cookie.

8. The system of claim 5 wherein at least one of the previously-assigned permanent identifier, the newly-assigned permanent identifier, and the temporary identifier is included with a query string parameter.

9. The system of claim 5, further comprising retrieving the media object from a database of media object records.

10. The system of claim 5, further comprising customizing presentation of the media object and the product in accordance with a service subscription.

11. A system for displaying information regarding a product associated with a media object over a network, comprising:

a server that perform actions, including;

performing a rules-based analysis of user interaction data and a plurality of attributes associated with a current user, the media object, and the product to enable generation of a display that includes at least one representation of the media object and at least one product that is available for use with the media object;

if the current user is determined to be a repeat user, the repeat user having a previously-assigned permanent identifier, adding behavior information relating to the current user to a previously-stored profile associated with the repeat user, and changing a temporary identifier for the current user to the permanent identifier assigned to the repeat user; and

if the current user is determined to be a new user, storing the behavior information relating to the current user in a new profile associated with the current user, and changing the temporary identifier to a new permanent identifier assigned to the current user; and

a client that is enabled to display the at least one representation of the media object and the at least one product that is available for use with the media object.

12. The system of claim 11 wherein the media object is one of an image object, an audio object, and a video object.

13. The system of claim 11 wherein the attributes include a user attribute comprising one of user rights, user behavior, user preferences, and user subscription status.

14. The system of claim 11 wherein the attributes include a media object attribute comprising one of media object properties and media object usage rights.

15. The system of claim 11 wherein the attributes include a product attribute comprising one of a product property and a product option.