METHOD AND SYSTEM FOR AUTOMATICALLY DISPLAYING AN IMAGE AND A PRODUCT IN A PAGE BASED ON CONTEXTUAL INTERACTION AND METADATA
First Claim
1. A system for displaying a product associated with a media object over a network, comprising:
- a client that performs actions, including;
displaying at least one product that is available for use with the media object, wherein the display of the at lease one product is provided as a response to a selection of the media object by a current user; and
a server that performs actions, including;
assigning a temporary identifier to a current user;
if the current user is determined to be a repeat user, the repeat user having a previously-assigned permanent identifier, adding behavior information relating to the current user to a previously-stored profile associated with the repeat user, and changing the temporary identifier to the permanent identifier assigned to the repeat user; and
if the current user is determined to be a new user, storing the behavior information relating to the current user in a new profile associated with the current user, and changing the temporary identifier to a new permanent identifier assigned to the current user.
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Accused Products
Abstract
The invention provides a method, system and computer-readable medium for storing images with related information in a relational database and using the information to order available products for a selected image over a network. A unique identifier is generated for each image, allowing different types of searches of the relational database to be performed including product-based and image-based searches. A selection of a returned image causes a cut-down version of the image and all available products to be displayed on a page. If a product is selected, a server enables a transaction for a user to order the selected product. A HTTP Cookie may be employed to store a user identifier, allowing use of user profiles for customization of particular options and displayed products.
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Citations
15 Claims
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1. A system for displaying a product associated with a media object over a network, comprising:
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a client that performs actions, including;
displaying at least one product that is available for use with the media object, wherein the display of the at lease one product is provided as a response to a selection of the media object by a current user; and
a server that performs actions, including;
assigning a temporary identifier to a current user;
if the current user is determined to be a repeat user, the repeat user having a previously-assigned permanent identifier, adding behavior information relating to the current user to a previously-stored profile associated with the repeat user, and changing the temporary identifier to the permanent identifier assigned to the repeat user; and
if the current user is determined to be a new user, storing the behavior information relating to the current user in a new profile associated with the current user, and changing the temporary identifier to a new permanent identifier assigned to the current user. - View Dependent Claims (2, 3, 4)
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5. A system for displaying information regarding a product associated with a media object over a network, comprising:
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a client that performs actions, including;
displaying to a current user, based on an interaction context, a selectable representation of the media object and a selectable representation of at least one product that is available for use with the media object, wherein the display of each product that is unavailable for use with the media object is suppressed; and
a server that performs actions, including;
if the current user is determined to be a repeat user, the repeat user having a previously-assigned permanent identifier, adding behavior information relating to the current user to a previously-stored profile associated with the repeat user, and changing a temporary identifier for the current user to the permanent identifier assigned to the repeat user; and
if the current user is determined to be a new user, storing the behavior information relating to the current user in a new profile associated with the current user, and changing the temporary identifier to a new permanent identifier assigned to the current user. - View Dependent Claims (6, 7, 8, 9, 10)
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11. A system for displaying information regarding a product associated with a media object over a network, comprising:
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a server that perform actions, including;
performing a rules-based analysis of user interaction data and a plurality of attributes associated with a current user, the media object, and the product to enable generation of a display that includes at least one representation of the media object and at least one product that is available for use with the media object;
if the current user is determined to be a repeat user, the repeat user having a previously-assigned permanent identifier, adding behavior information relating to the current user to a previously-stored profile associated with the repeat user, and changing a temporary identifier for the current user to the permanent identifier assigned to the repeat user; and
if the current user is determined to be a new user, storing the behavior information relating to the current user in a new profile associated with the current user, and changing the temporary identifier to a new permanent identifier assigned to the current user; and
a client that is enabled to display the at least one representation of the media object and the at least one product that is available for use with the media object. - View Dependent Claims (12, 13, 14, 15)
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Specification