SYSTEM FOR BUILDING A WEBSITE

• US 20070016577A1
• Filed: 07/13/2006
• Published: 01/18/2007
• Est. Priority Date: 07/13/2005
• Status: Abandoned Application

• Current Assignee: Rivergy, Inc.
• Original Assignee: Rivergy, Inc.
• Inventors: Munday, Matt, Lasa, Ricardo, Clark, Derek
• Application Number:
  US11/457,278
• Publication Number:
  US 20070016577A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

A website development system and an optimizing sub-system is capable of instructing a user on measures to customize a website in order to increase visibility of the website to website search engines. The optimizing sub-system analyzes content provided by the user, or otherwise generated for the user, and notifies the user if the system is optimized or needs additional optimization. The website development system may be capable of generating content, such as text and images, which may be optimized for search engine visibility, such as appropriate length of text paragraphs, keyword usage, keyword density, and other optimization protocols. The website development system may provide an interactive system for a user to develop a website that encourages the user to complete the steps in the development process.

Claims

1. A search engine optimization system for developing website content provided by a user, the system comprising:

an analyzer engine capable of analyzing the website content; and

an optimizer, wherein the optimizer notifies the user of an optimization status of the website content based on the results of the analyzer engine.

2. The system of claim 1, wherein the analyzer engine determines a number of characters in at least one paragraph of the website content and compares the number of characters to a minimum number of characters for the at least one paragraph of the website content.

3. The system of claim 2, wherein the analyzer engine determines a number of characters in a main paragraph and compares the number of characters to a minimum number of characters in the main paragraph.

4. The system of claim 2, wherein the analyzer engine determines the number of characters in each of the at least one paragraph of the website content and compares the number to the minimum number of characters for each of the at least one paragraph of the website content.

5. The system of claim 4, wherein the analyzer engine compares the number to both the minimum number of characters for each of the at least one paragraph of the website content and a maximum number of characters for each of the at least one paragraph of the website content.

6. The system of claim 2, wherein the analyzer engine determines a first keyword density and compares the first keyword density to a minimum keyword density.

7. The system of claim 6, wherein the analyzer compares the first keyword density to both the minimum keyword density and a maximum keyword density.

8. The system of claim 7, wherein the minimum keyword density is in a range between 0.002 first keywords/characters and 0.00625 first keywords/characters.

9. The system of claim 7, wherein the analyzer compares a second keyword density to both the minimum keyword density and the maximum keyword density.

10. The system of claim 2, wherein the analyzer engine determines a first keyword usage and compares the first keyword usage to a minimum keyword usage.

11. The system of claim 10, wherein the analyzer compares the first keyword usage to both the minimum keyword usage and a maximum keyword usage.

12. The system of claim 10, wherein the minimum keyword usage is in a range between 2 keywords and 8 keywords.

13. The system of claim 12, wherein the minimum keyword usage is at least 7 keywords.

14. The system of claim 12, wherein the minimum keyword usage is 8 keywords.

15. The system of claim 10, wherein the analyzer compares a second keyword usage to the minimum keyword usage.

16. The system of claim 15, wherein the minimum keyword usage is in a range from 2 keywords to 8 keywords.

17. The system of claim 16, wherein the minimum keyword usage is at least 7 keywords.

18. The system of claim 17, wherein the minimum keyword usage is 8 keywords.

19. The system of claim 10, wherein the minimum number of characters for the at least one paragraph of the website content is at least 800.

20. The system of claim 15, wherein the analyzer compares a keyword usage for at least three keywords to a first minimum keyword usage and a second minimum keyword usage, such that at least one of the at least three keywords is compared to the first minimum keyword usage, while another of the at least three keywords is compared to the second minimum keyword usage.

21. The system of claim 1, wherein the optimizer notifies the user of the optimization status by changing a color of an optimization bar to one of red, yellow or green.

22. The system of claim 21, the optimizer notifies the user of the optimization status using text to suggest changes to the website content.

23. The system of claim 1, further comprising a preview subsystem capable of providing a visual update of any processing step in building a web site.

24. The system of claim 23, wherein the processing step uses a look-up table to determine a next subsystem to be accessed by the user.

25. The system of claim 1, wherein the analyzer engine determines whether a metatag content has a specific density of keywords.

26. The system of claim 3, the analyzer engine determining a number of characters in additional paragraphs and compares the number of characters to a minimum number of characters in additional paragraphs.

27. The system of claim 26, wherein the additional paragraphs include a system of reordering the position of the paragraphs on website content.

28. The system of claim 20, wherein the analyzer engine has a second minimum keyword usage mentioned two to three times.

29. A method of optimizing website content for improved visibility by a search engine, comprising:

analyzing an optimization status of the website content;

notifying a user of the optimization status determined during the step of analyzing; and

updating the optimization status as the user updates the website content.