Content selection based on signaling from customer premises equipment in a broadcast network
2 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.
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Citations
136 Claims
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1-24. -24. (canceled)
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25. A method for use in delivering assets to users of a broadcast network, said broadcast network primarily involving synchronized distribution of broadcast content to multiple users, said method comprising:
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processing a plurality of asset selections from equipment of a plurality of broadcast network users; and
providing assets to the plurality of broadcast network users based on said collectively processed asset selections. - View Dependent Claims (26, 27, 28, 29, 30, 31)
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31-1. The method of claim 25, further comprising receiving reports from said equipment of said plurality of users regarding delivery of said assets.
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33. The method of claim 32, further comprising determining an economic value associated with delivery of said assets based on said reports.
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34. A system that delivers content to users of a broadcast network, said broadcast network primarily involving synchronized distribution of the content to multiple users, said system comprising:
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an operations center that delivers content to equipment of said users; and
a content selection processor that collectively processes votes from the equipment of said users and selects assets for transmission based on said collectively processed votes. - View Dependent Claims (35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45)
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46-133. -133. (canceled)
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134. A method for use in connection with delivering selected content to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising the steps of:
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generating information corresponding to a collection of available assets;
broadcasting the information over a broadcast network, wherein the information is receivable by a plurality of customer premise equipment devices (CPEs) via the broadcast network;
receiving response signals via the broadcast network, the response signals originating from at least a portion of the CPEs; and
selecting assets from the collection of available assets based on the response signals. - View Dependent Claims (135, 136)
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Specification