Dispatch system to remote devices

• US 20070022442A1
• Filed: 07/21/2005
• Published: 01/25/2007
• Est. Priority Date: 07/21/2005
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Baluja, Shumeet, Kamvar, Maryam, Gil, Elad, Beust, Cedric
• Granted Patent: US 9,118,774 B2
• Time in Patent Office: Days
• US Class Current: 725/62
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04M 1/27475 using interactive graphical means or pictorial representations
• CPC Class Codes: H04M 1/2757 by data transmission, e.g. downloading
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications

Abstract

A method and system for presenting promotional content to a user of a communication device involves receiving information from a communication device, where the information relates to the communication device, and identifying a result relating to the information that is capable of being presented in a plurality of formats on the communication device, and dynamically selecting a format for the result from among the plurality of formats, and presenting the result in the selected format for display by the communication device.

Claims

1. A method of presenting promotional content to a user of a communication device, the method comprising:

receiving from a communication device information relating to the communication device;

identifying a result relating to the information relating to the communication device, the result capable of being presented in a plurality of formats on the communication device;

dynamically selecting a format for the result from among the plurality of formats; and

presenting the result in the selected format for display by the communication device.

2. The method of claim 1, wherein the information relating to the communication device comprises a query.

3. The method of claim 1, wherein the communication device is a mobile communication device.

4. The method of claim 1, wherein the result comprises a character string, and wherein selecting the format comprises classifying the character string and choosing the format based on the classification of the character string.

5. The method of claim 1, further comprising classifying the information relating to the communication device, and wherein selecting the format comprises implementing a mapping from the information relating to the communication device classification to the format.

6. The method of claim 5, wherein classifying the information relating to the communication device comprises parsing the information relating to the communication device.

7. The method of claim 5, further comprising receiving a user input and, in response to the input, modifying the mapping such that the classification of the information relating to the communication device maps to an alternative format from among the plurality of formats.

8. The method of claim 1, wherein the format is selected based on a limitation of the communication device.

9. The method of claim 1, further comprising receiving a response to content presentation from a user, and wherein selecting the format comprises determining the format based on the response.

10. The method of claim 9, wherein the response comprises a selection of an advertisement.

11. The method of claim 9, further comprising receiving a plurality of responses to content presentation from the user, and wherein selecting the format comprises determining the format based on the plurality of responses.

12. The method of claim 1, further comprising receiving responses from a plurality of communication devices, and wherein selecting the format comprises determining the format based on the plurality of responses.

13. The method of claim 12, wherein each response in the plurality of responses comprises a selection of an advertisement.

14. The method of claim 1, wherein selecting the format comprises a random selection from among the plurality of formats.

15. The method of claim 1, wherein each result in the plurality of results is associated with a monetary value, and wherein selecting the format comprises determining a recompense based on the monetary value and a content selection history.

16. The method of claim 1, wherein the result comprises an advertisement.

17. The method of claim 1, wherein the format is selected from the group consisting of a click-to-call format, a click-through-to-landing-page format, a coupon format, a video clip format, an audio clip format, and a banner format.

18. A computer-readable medium having instructions stored thereon that, when executed, performs a method of presenting promotional content to a user of a communication device, the method comprising:

receiving from a communication device information relating to the communication device;

generating a result for the information in response to reception of the information, the result capable of being presented in a plurality of formats on the communication device;

dynamically selecting a format for the result from among the plurality of formats; and

presenting the result in the selected format on the communication device.

19. A system for presenting promotional content to a user of a communication device, the system comprising:

an interface to receive information from a communication device, the information relating to the communication device;

means in communication with the interface for generating a result for the information in response to reception of the information, the result capable of being presented in a plurality of formats on the communication device; and

means for dynamically selecting a format for the result from among the plurality of formats.

20. The system of claim 19, wherein the result comprises a character string, and wherein selecting the format comprises classifying the character string and choosing the format based on the classification of the character string.

21. The system of claim 19, wherein selecting the format comprises determining the format based on responses received from a plurality of communication devices.

22. The system of claim 19, wherein selecting the format comprises a random selection from among the plurality of formats.

23. The system of claim 19, wherein each result in the plurality of results is associated with a monetary value, and wherein selecting the format comprises determining a recompense based on the monetary value and a content selection history.

24. The system of claim 19, further comprising receiving a response to content presentation from a user, and wherein selecting the format comprises determining the format based on the response.

25. The system of claim 19, wherein the format is selected based on a limitation of the communication device.