Differentiated vending indicia and methods

• US 20070023443A1
• Filed: 06/01/2006
• Published: 02/01/2007
• Est. Priority Date: 06/22/2005
• Status: Abandoned Application

• Current Assignee: BP Corporation North America Incorporated (BP PLC)
• Original Assignee: BP Corporation North America Incorporated (BP PLC)
• Inventors: Huffman, Anthony
• Application Number:
  US11/444,654
• Publication Number:
  US 20070023443A1
• Time in Patent Office: Days
• US Class Current: 221/2
• CPC Class Codes: G07F 9/02 Devices for alarm or indication, e.g. when empty; Advertising arrangements in coin-freed apparatus alarms or warning devices indicating the interruption of flow to be metered G07F15/10
• CPC Class Codes: G07F 9/023 Arrangements for display, data presentation or advertising
• CPC Class Codes: G09F 13/04 Signs, boards or panels, illuminated from behind the insignia

Abstract

Systems for influencing a purchasers vending decision through the use of sensory differentiated product indicia are disclosed. Methods for activating sensory differentiated product indicia in response to available inventory also are disclosed.

Claims

1. A system for providing to a customer one of at least two available products comprising:

a first and second dispensing means for vending a first or second product in response to a customer selection;

a first and second product selection means corresponding to the first and second dispensing means such that a customer actuation of the first or second customer selection means causes the corresponding first or second product to be vended; and

at least one sensory differentiated product indicium associated with at least one of the first or second product selection means for influencing the customer selection of the first or second product.

2. The vending system of claim 1 in which a sensory differentiated product indicium employs two or more types of sensory differentiation selected from the group consisting of visually differentiated indicia, aurally differentiated indicia, tactilely differentiated indicia, or olfactory differentiated indicia.

3. The system of claim 1 wherein a sensory differentiated product indicium includes visual and aural differentiation.

4. The system of claim 1 wherein a sensory differentiated product indicium includes tactile and aural differentiation.

5. The system of claim 1 wherein a sensory differentiated product indicium includes visual and tactile differentiation.

6. The system of claim 1 wherein a sensory differentiated product indicium includes visual, tactile and aurally differentiation.

7. The system of claim 1 wherein a sensory differentiated product indicium includes after the fact aural differentiation.

8. The system of claim 1 wherein a sensory differentiated product indicium includes after the fact visual differentiation.

9. The system of claim 1 wherein a sensory differentiated product indicium includes after the fact visual and aural differentiation.

10. The system of claim 1 wherein a sensory differentiated product indicia is activated in response to relative levels of product available to a vending machine.

11. A system for dispensing one of at least two available liquid products in response to a customer selection of one of the at least two products comprising:

a first and second dispenser for dispensing a first or second liquid product in response to a customer selection;

a first and second product selector corresponding to the first and second dispenser such that a customer actuation of the first or second customer selection means causes the corresponding first or second liquid product to be vended; and

at least one sensory differentiated product indicia associated with the first or second product selector for influencing the customer selection of the first or second product.

12. The system of claim 11 wherein the dispenser is a fountain machine capable of dispensing a plurality of liquid products.

13. The system of claim 11 wherein the product selector is a fountain valve for selecting a particular liquid product.

14. The system of claim 11 wherein the dispenser is a fountain machine capable of dispensing a plurality of liquid products and wherein the product selector is a fountain valve for selecting a particular liquid product.

15. The system of claim 11 wherein the fountain valve comprises an actuator that causes a liquid to be dispensed when contacted by a vessel for receiving the liquid, and an outlet for dispensing the selected liquid product.

16. The system of claim 11 wherein the fountain valve comprises an actuator that causes liquid to be dispensed into a vessel when the actuator is physically contacted by a customer, and an outlet for dispensing the selected liquid product.

17. The system of claim 11 wherein a sensory differentiated product indicium is selected from the group consisting of visually differentiated indicia, aurally differentiated indicia, tactilely differentiated indicia, and olfactory differentiated indicia.

18. The system of claim 11 wherein a sensory differentiated product indicium includes visual and aurally differentiation.

19. The system of claim 11 wherein a sensory differentiated product indicium includes visual and tactile differentiation.

20. The system of claim 12 wherein a sensory differentiated product indicium is activated in response to relative levels of materials available to the fountain machine.

21. The system of claim 12 wherein a sensory differentiated product indicium includes visual and tactile differentiation, and at least one of the visual and tactile differentiation is after the fact differentiation.

22. The system of claim 11 including a visually and tactilely differentiated product having the appearance and feel of a billeted plate.

23. The system of claim 11 in which at least two sensory differentiated product indicia are used.

24. The system of claim 23 in which at least two sensory differentiated product indicia each employ at least two different types of differentiation selected from the group consisting of visual types, oral types, tactile types, and olfactory types.

25. A process for using sensory differentiated product indicia to preferentially sell products in accordance with available supply in a vending machine comprising the steps of:

inventorying the amount of two or more products that can be vended by the vending machine; and

thereafter

initiating a sensory differentiated product indicia in response to the inventory of products that can be vended by the machine, thereby promoting the dispensing of a product in response to product inventorying.

26. The process of claim 25 where a sensory differentiated product indicium is activated to promote the sale of a product having a greater inventory than desired.

27. The process of claim 25 where a sensory differentiated product indicium is activated to promote the sale of a product having a lesser inventory than desired, to more quickly deplete the inventory of the product.