Method and apparatus for interactive audience participation at a live entertainment event

• US 20070026791A1
• Filed: 10/04/2006
• Published: 02/01/2007
• Est. Priority Date: 09/06/2000
• Status: Active Grant

• Current Assignee: Interactive Audience Participation, LLC
• Original Assignee: Inselberg Interactive LLC
• Inventors: Inselberg, Eric
• Granted Patent: US 7,522,930 B2
• Time in Patent Office: Days
• US Class Current: 455/3.60
• CPC Class Codes: A63F 2300/204 the platform being a handheld device
• CPC Class Codes: A63F 2300/409 Data transfer via television network
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 20/61 for local area broadcast, e.g. instore broadcast
• CPC Class Codes: H04H 2201/30 characterised by the use of a return channel, e.g. for collecting users' opinions, for returning broadcast space/time information or for requesting data
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04H 60/90 Wireless transmission systems
• CPC Class Codes: H04L 12/1822 Conducting the conference, e.g. admission, detection, selection or grouping of participants, correlating users to one or more conference sessions, prioritising transmission
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04W 84/00 Network topologies

Abstract

The present invention relates to a method for providing interactive audience participation at live entertainment events. The method includes providing audience members with an interactive device that presents a promotional message and includes a user interface, broadcasting audio programming to the audience member through the interactive device, querying the audience members, wherein answers to the querying may be entered by the audience member via the user interface of the interactive device, transmitting the answers to a central processor, storing the answers as audience data, processing the audience data into results, storing the results of the processing of the audience data and broadcasting the results of the processing of the audience data.

Claims

1. A system for enabling interactive participation by audience members attending a live entertainment event at a venue and employing a wireless interactive device having capability (i) to receive and transmit messages, (ii) accept input via a user interface, and (iii) display messages on an electronic display, the system comprising:

a wireless communication system adapted to transmit and receive messages with the interactive device;

means for querying the audience members to respond to at least one query with answers entered through the user interface and transmitted by the interactive device;

means for receiving the answers at a central processing station or distributed processing stations;

means for storing the received answers as audience data; and

a central processor adapted to receive and process the audience data into results.

2. The system of claim 1, further comprising means for broadcasting the results to the audience members.

3. The system of claim 1, further comprising means for disseminating least one promotional message of a sponsor to the audience members through the electronic display.

4. The system of claim 3, further comprising means for providing the results to the sponsor.

5. The system of claim 1, wherein the querying means comprises at least one large screen display visible to audience members in the venue.

6. The system of claim 1, wherein the querying means comprises a stadium monitor system visible to audience members in the venue.

7. The system of claim 2, wherein the broadcasting means comprises at least one large screen display visible to audience members in the venue.

8. The system of claim 2, wherein the broadcasting means comprises a stadium monitor system visible to audience members in the venue.

9. The system of claim 1, further comprising at least one prize appointed to be awarded to at least one of the audience members.

10. The system of claim 1, wherein the wireless communications system transmits and receives using at least one transmission form selected from the group consisting of radio transmission, microwave transmission, broadband wireless data transmission, ultra-wide band transmission, and satellite transmission.

11. The system of claim 1, further comprising means for broadcasting messages from the interactive device of one of the participating audience members to the interactive device of another of the participating audience members.

12. The system of claim 1, wherein each of the interactive devices has a unique address programmed therein.

13. The system of claim 1, further comprising means for providing audio transmission of audible programming to the interactive devices, the audible programming comprising at least one of play-by-play, expert commentary, traffic reports, and weather reports.

14. The system of claim 1, wherein the venue is selected from the group consisting of stadiums, arenas, race tracks, golf courses, and theme parks.

15. A method for enabling interactive audience participation at a live entertainment event at a venue attended by a plurality of participating audience members employing a hand-held, wireless interactive device that includes a user interface, the method comprising the steps of:

querying the participating audience members;

receiving answers to the querying entered by the participating audience members via the user interface of the interactive device;

transmitting the answers to a central processor;

processing the answers into results; and

broadcasting the results to the plurality of participating audience members attending the live entertainment event.

16. The method of claim 15, wherein the wireless interactive device employs a form of wireless communications selected from the group consisting of radio transmissions, microwave transmissions, broadband wireless data transmissions, and satellite transmissions.

17. The method of claim 15, further comprising the step of presenting a promotional message to each participating audience member.

18. The method of claim 17, wherein the promotional message is imprinted on the device.

19. The method of claim 17, wherein the promotional message is transmitted wirelessly to the interactive device and is presented to the participating audience member either visually or aurally.

20. The method of claim 17, wherein the promotional message is pre-programmed in the interactive device.

21. The method of claim 15, further comprising the step of awarding prizes to at least one selected audience member who has answered the querying.

22. The method of claim 21, wherein the awarding of prizes is accomplished by electronic delivery.

23. The method of claim 21, wherein the awarding of prizes is accomplished by direct delivery to the at least one selected audience member.

24. The method of claim 15, wherein the interactive device is adapted to allow the broadcasting of messages from one of the participating audience members to another of the participating audience members.

25. The method of claim 15, wherein each interactive device has a unique address programmed therein.

26. The method of claim 15, wherein the answers are received at a central processing station and thereafter transmitted to the central processor.

27. The method of claim 15, wherein the answers are received at distributed processing stations and thereafter transmitted to the central processor.

28. The method of claim 15, wherein the live entertainment event is a sporting event.

29. The method of claim 15, wherein the live entertainment event is conducted at a live entertainment venue.

30. The method of claim 15, wherein the live entertainment venue is selected from the group consisting of stadiums, arenas, race tracks, golf courses, and theme parks.

31. The method of claim 15 wherein the step of querying comprises use of a large screen display.

32. The method of claim 15 wherein the step of querying comprises use of a stadium monitor system.

33. The method of claim 15, wherein the step of querying comprises use of 5 the interactive device.

34. The method of claim 15 wherein the step of broadcasting comprises use of a large screen display.

35. The method of claim 15 wherein the step of broadcasting comprises use of a stadium monitor system.

36. The method of claim 15, wherein the step of broadcasting comprises use of the interactive device.

37. A method for interactive audience participation at a live entertainment event attended by audience members, a plurality of whom have a wireless interactive device including a user interface, the method comprising the steps of:

presenting at least one promotional message from a sponsor;

querying the audience members;

receiving answers to the querying entered via the user interface of the interactive device;

transmitting the answers to a processor;

processing the answers into results; and

providing the results to the sponsor.

38. The method of claim 37, further comprising the step of broadcasting the results to the audience members attending the live entertainment event.

39. The method of claim 37, further comprising the step of awarding prizes to at least one selected audience member who has answered the querying.

40. The method of claim 37, further comprising the step of presenting a promotional message.

41. The method of claim 37 wherein the step of querying comprises use of a large screen display.

42. The method of claim 37, wherein the step of querying comprises use of the interactive device.

43. The method of claim 37, wherein the step of querying comprises use of a stadium monitor system.

44. The method of claim 38, wherein the step of broadcasting the results comprises use of the large screen display.

45. The method of claim 38, wherein the step of broadcasting the results comprises use of a stadium monitor system.

46. The method of claim 38, wherein the step of broadcasting the results comprises use of the interactive device.

47. The method of claim 37, wherein the live entertainment event is a sporting event.

48. The method of claim 37, wherein the live entertainment event is conducted at a live entertainment venue.

49. The method of claim 48, wherein the live entertainment venue is selected from the group consisting of stadiums, arenas, race tracks, golf courses, and theme parks.

50. The method of claim 48, wherein the live entertainment venue is a theme park.