Application program interface for managing advertiser defined groups of advertisement campaign information

• US 20070027759A1
• Filed: 04/28/2006
• Published: 02/01/2007
• Est. Priority Date: 07/29/2005
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Jones, Claude, Collins, Robert, Apodaca, Paul, Wand, Adam
• Application Number:
  US11/413,465
• Publication Number:
  US 20070027759A1
• Time in Patent Office: Days
• US Class Current: 705/14.550
• CPC Class Codes: G06F 16/374 Thesaurus
• CPC Class Codes: G06F 40/30 Semantic analysis
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

An application program interface (“API”) for managing advertiser defined groups of advertisement campaign information is disclosed. Generally, advertisement campaign information is organized into one more ad groups. An ad group typically includes advertisements and parameters for advertisements that are to be handled by an advertisement campaign management system in a similar manner. Instructions are received via an API for modifying at least a portion of the advertisement campaign information based on at least one of the one or more ad groups and at least a portion of the advertisement campaign information is modified based on the received instructions.

Claims

1. A method for managing advertisement campaign information, comprising:

organizing advertisement campaign information into one or more ad groups;

receiving instructions via an application program interface (“

API”

) for modifying at least a portion of the advertisement campaign information based at least in part on at least one of the one or more ad groups; and

modifying at least a portion of the advertisement campaign information based on the received instructions.

2. The method of claim 1, further comprising:

sending at least a portion of the advertisement campaign information to a user device via the API.

3. The method of claim 1, wherein at least one of the one or more ad groups comprises advertiser customized and defined groups of advertisement campaign information.

4. The method of claim 1, wherein based at least in part on at least one of the one or more ad groups comprises arranged at least in part on at least one of the one or more ad groups.

5. The method of claim 1, wherein at least one of the one or more ad groups comprises advertisements and parameters for advertisements that are handled by an advertisement campaign management system in a similar manner.

6. The method of claim 1, wherein at least one of the one or more ad groups comprises advertisements and parameters for advertisements targeted to a demographic group.

7. The method of claim 6, wherein the demographic group comprises a sex of a user performing an internet search.

8. The method of claim 6, wherein the demographic group comprises a geographic location of a user performing an internet search.

9. The method of claim 6, wherein the demographic group comprises an income level of a user performing an internet search.

10. The method of claim 6, wherein the demographic group comprises an age of a user performing an internet search.

11. The method of claim 1, wherein at least one of the one or more ad groups comprises advertisements and parameters for advertisements targeted to a family of products.

12. The method of claim 1, wherein at least one of the one or more ad groups comprises advertisements and parameters for advertisements comprising the same search tactic.

13. The method of claim 12, wherein the search tactic comprises sponsored search.

14. The method of claim 12, wherein the search tactic comprises content match.

15. The method of claim 1, wherein organizing advertisement campaign information into one or more ad groups comprises:

receiving instructions via the API defining how to organize the advertisement campaign information into one or more ad groups.

16. The method of claim 1, wherein modifying at least a portion of the advertisement campaign information based on the received instructions comprises:

modifying a parameter of an ad group.

17. The method of claim 1, wherein modifying at least a portion of the advertisement campaign information based on the received instructions comprises:

modifying a business objective of an ad group.

18. The method of claim 1, wherein modifying at least a portion of the advertisement campaign information based on the received instructions comprises:

removing an advertisement from an ad group.

19. The method of claim 1, wherein modifying at least a portion of the advertisement campaign information based on the received instructions comprises:

adding an advertisement to an ad group.

20. The method of claim 1, wherein modifying at least a portion of the advertisement campaign information based on the received instructions comprises:

removing a keyword from an ad group.

21. The method of claim 1, wherein modifying at least a portion of the advertisement campaign information based on the received instructions comprises:

adding a keyword to an ad group.

22. The method of claim 1, wherein modifying at least a portion of the advertisement campaign information based on the received instructions comprises:

modifying a search tactic associated with an ad group.

23. A computer-readable storage medium comprising a set of instruction for managing advertisement campaign information, the set of instruction to direct a computer system to perform acts of:

organizing advertisement campaign information into one or more ad groups;

receiving instructions via an application program interface (“

API”

) for modifying at least a portion of the advertisement campaign information based at least in part on at least one of the one or more ad groups; and

modifying at least a portion of the advertisement campaign information based on the received instructions.

24. A system for managing advertisement campaign information, comprising:

means for organizing advertisement campaign information into one or more ad groups; and

means for receiving instructions via an application program interface (“

API”

) for modifying at least a portion of the advertisement campaign information based at least in part on at least one of the one or more ad groups; and

means for modifying the at least a portion of the advertisement campaign information based on the received instructions.

25. A method for managing advertisement campaign information, comprising:

sending instructions to an advertisement campaign management system via an application program interface (“

API”

) of the advertisement campaign management system, the instructions for modifying at least a portion of advertisement campaign information organized into one or more ad groups based at least in part on at least one of the one or more ad groups.

26. The method of claim 25, wherein the ad group comprises advertiser customized defined groups of advertisement campaign information.

27. The method of claim 26, further comprising:

sending commands to the advertisement campaign management system via the API of the campaign management system, the commands defining how to organize the advertisement campaign information into one or more ad groups.

29. The computer-readable storage medium of claim 27, wherein the ad group comprises advertiser customized defined groups of advertisement campaign information and wherein the computer-readable storage medium further comprises a set of instructions to direct the computer system to perform acts of:

sending commands to the advertisement campaign management system via the API of the campaign management system, the commands defining how to organize the advertisement campaign information into one or more ad groups.

28. A computer-readable storage medium comprising a set of instruction for managing advertisement campaign information, the set of instruction to direct a computer system to perform acts of:

sending instructions to an advertisement campaign management system via an application program interface (“

API”

) of the advertisement campaign management system, the instructions for modifying at least a portion of advertisement campaign information organized into one or more ad groups based at least in part on at least one of the one or more ad groups.

30. An application program interface (“

API”

) of an advertisement campaign management system, the API operative to facilitate communications over a network between the advertisement campaign management system and an application running on a user device, wherein the API receives instructions for the advertisement campaign management system from the user device regarding modifying at least a portion of advertisement campaign information organized into one or more ad groups based at least in part on at least one of the one or more ad groups.

31. The API of claim 30, wherein the API receives commands for the advertisement campaign management system from the user device defining how to organize the advertisement campaign information into one or more ad groups.