System and method for collection of advertising usage information
First Claim
1. A system comprising:
- users coupled to a network and disposed in various geographic locations within a region, each user being associated with at least one advertisement of an associated web property, each advertisement for enabling visitors to navigate to the associated web property via the advertisement;
pods coupled to the network and geographically distributed within the region, each user being associated with at least one of the pods that is located more proximate to the user than another one of the pods and that stores account information on the advertisement associated with the user;
an advertisement channel coupled to the network and operative to receive a content request from a particular visitor, to obtain a particular advertisement of a particular web property based on the content request, and to present the particular advertisement to the particular visitor in response to the content request; and
a tag-based tracking mechanism operative to collect visitor event information if the particular visitor navigates to the particular web property from the particular advertisement and further operative to forward visitor data based on the visitor event information to the one of the pods associated with the user that is associated with the particular advertisement.
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Accused Products
Abstract
A system comprises users disposed in various locations within a region, each user associated with an advertisement of an associated web property, each advertisement for enabling visitors to navigate to the associated web property; pods distributed within the region, each user being associated with at least one pod located more proximate to the user than another pod and that stores account information on the advertisement associated with the user; an advertisement channel for receiving a content request from a visitor, for obtaining an advertisement of a web property based on the content request, and for presenting the advertisement to the visitor in response to the content request; and a tag-based tracking mechanism for collecting visitor events if the visitor navigates to the web property and for forwarding visitor data based on the visitor events to the pod associated with the user that is associated with the advertisement.
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Citations
43 Claims
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1. A system comprising:
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users coupled to a network and disposed in various geographic locations within a region, each user being associated with at least one advertisement of an associated web property, each advertisement for enabling visitors to navigate to the associated web property via the advertisement;
pods coupled to the network and geographically distributed within the region, each user being associated with at least one of the pods that is located more proximate to the user than another one of the pods and that stores account information on the advertisement associated with the user;
an advertisement channel coupled to the network and operative to receive a content request from a particular visitor, to obtain a particular advertisement of a particular web property based on the content request, and to present the particular advertisement to the particular visitor in response to the content request; and
a tag-based tracking mechanism operative to collect visitor event information if the particular visitor navigates to the particular web property from the particular advertisement and further operative to forward visitor data based on the visitor event information to the one of the pods associated with the user that is associated with the particular advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A method comprising:
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providing pods coupled to a network and geographically distributed within a region where users are located, each user being associated with at least one advertisement of an associated web property, each advertisement for enabling visitors to navigate to the associated web property via the advertisement, each user being associated with at least one of the pods that is located more proximate to the user than another one of the pods and that stores account information on the advertisement associated with the user;
receiving by an advertisement channel coupled to the network a content request from a particular visitor;
obtaining by the advertisement channel a particular advertisement of a particular web property based on the content request;
presenting the particular advertisement to the particular visitor in response to the content request;
collecting by a tag-based tracking mechanism visitor event information if the particular visitor navigates to the particular web property from the particular advertisement; and
forwarding visitor data based on the visitor event information to the one of the pods associated with the user that is associated with the particular advertisement. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. A system comprising:
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pods coupled to a network and geographically distributed within a region where users are located, each user being associated with at least one advertisement of an associated web property, each advertisement for enabling visitors to navigate to the associated web property via the advertisement, each user being associated with at least one of the pods that is located more proximate to the user than another one of the pods and that stores account information on the advertisement associated with the user;
means for receiving a content request from a particular visitor;
means for obtaining a particular advertisement of a particular web property based on the content request;
means for presenting the particular advertisement to the particular visitor in response to the content request;
means for collecting event information if the particular visitor navigates to the particular web property from the particular advertisement; and
means for forwarding visitor data based on the visitor event information to the one of the pods associated with the user that is associated with the particular advertisement.
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Specification