System and method for providing scalability in an advertising delivery system
First Claim
1. A system comprising:
- users coupled to a network and disposed in various geographic locations, each user being associated with at least one advertisement of an associated web property, each advertisement for enabling visitors to navigate to the associated web property via the advertisement;
original pods coupled to the network and geographically distributed, the original pods for storing account information on a first set of the advertisements associated with a first set of the users; and
an additional pod coupled to the network after the original pods, the additional pod for storing additional account information on a second set of the advertisements associated with a second set of users, each user being associated with a given one of the original pods or the additional pod, the given pod being not the most geographically distant pod from the user.
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Abstract
A method comprises providing a first set of geographically distributed pods for storing account information on a first set of advertisements associated with web properties associated with a first set of geographically distributed users; enabling the first set of users to update the account information on the first set of pods, each user being associated with at least one advertisement and a particular pod that is not the most distant pod from the user; recognizing that the first set of pods cannot satisfy a user demand threshold; coupling an additional pod for storing additional account information on a second set of advertisements for a second set of users; enabling the second set of users to update the additional account information, the additional pod being not the most distant pod from the second set of users; receiving a content request; and identifying a particular advertisement based on the content request.
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Citations
23 Claims
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1. A system comprising:
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users coupled to a network and disposed in various geographic locations, each user being associated with at least one advertisement of an associated web property, each advertisement for enabling visitors to navigate to the associated web property via the advertisement;
original pods coupled to the network and geographically distributed, the original pods for storing account information on a first set of the advertisements associated with a first set of the users; and
an additional pod coupled to the network after the original pods, the additional pod for storing additional account information on a second set of the advertisements associated with a second set of users, each user being associated with a given one of the original pods or the additional pod, the given pod being not the most geographically distant pod from the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method comprising:
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providing a first set of pods coupled to a network and geographically distributed, the first set of pods for storing account information on a first set of advertisements associated with web properties associated with users, each advertisement for enabling visitors to navigate to the associated web property via the advertisement;
enabling the first set of users coupled to the network and disposed in various geographic locations to access the first set of pods and to update the account information on the first set of pods, each user being associated with at least one particular advertisement of a particular associated web property, each user being associated with a particular one of the first set of pods that is not the most geographically distant pod from the user;
recognizing that the first set of pods cannot satisfy a user demand threshold;
coupling an additional pod to the network, the additional pod for storing additional account information on a second set of the advertisements for a second set of users;
enabling the second set of users to access the additional pod and to update the additional account information, the additional pod being not the most geographically distant pod from the second set of users;
receiving a content request from a particular visitor at an advertisement channel coupled to the network;
identifying a particular advertisement of a particular web property based on the content request; and
providing the particular advertisement to the particular visitor in response to the content request. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A system comprising:
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a first set of pods coupled to a network and geographically distributed, the first set of pods for storing account information on a first set of advertisements associated with web properties associated with users, each advertisement for enabling visitors to navigate to the associated web property via the advertisement;
means for enabling the first set of users coupled to the network and disposed in various geographic locations to access the first set of pods and to update the account information on the first set of pods, each user being associated with at least one particular advertisement of a particular associated web property, each user being associated with a particular one of the first set of pods that is not the most geographically distant pod from the user;
means for recognizing that the first set of pods cannot satisfy a user demand threshold;
means for coupling an additional pod to the network, the additional pod for storing additional account information on a second set of the advertisements for a second set of users;
means for enabling the second set of users to access the additional pod and to update the additional account information, the additional pod being not the most geographically distant pod from the second set of users;
means for receiving a content request from a particular visitor at an advertisement channel coupled to the network;
means for identifying a particular advertisement of a particular web property based on the content request; and
means for providing the particular advertisement to the particular visitor in response to the content request.
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Specification