API for maintenance and delivery of advertising content

• US 20070027771A1
• Filed: 08/21/2006
• Published: 02/01/2007
• Est. Priority Date: 07/29/2005
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Collins, Robert, Apodaca, Paul, Harvester, Scott
• Application Number:
  US11/508,018
• Publication Number:
  US 20070027771A1
• Time in Patent Office: Days
• US Class Current: 705/14.480
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A system comprises multiple pods coupled to a network, each pod including a data store for storing advertisement campaigns for users, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event; and an application program interface capable of accessing the data store; at least one pod including a forecasting component for enabling user selection of the predetermined event; and an optimization component for assisting with selection of the bid information.

Claims

1. A system comprising:

multiple pods coupled to a network,

each pod including

a data store for storing advertisement campaigns for users, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event; and

an application program interface capable of accessing the data store;

at least one pod including

a forecasting component for enabling user selection of the predetermined event; and

an optimization component for assisting with selection of the bid information.

2. The system of claim 1, wherein the predetermined event includes a search term.

3. The system of claim 2, wherein the at least one pod further includes a keyword suggestion module for assisting users in selecting the search term.

4. The system of claim 1, wherein the advertisement information includes advertisement content.

5. The system of claim 1, wherein the advertisement information includes a link to advertisement content.

6. The system of claim 4, wherein the at least one pod further includes an editorial processing system for automatically reviewing the advertisement for content issues.

7. The system of claim 1, wherein the optimization component includes an account monitoring component for controlling advertisement campaign expenses in relation to budget.

8. The system of claim 1, wherein the optimization component includes a campaign optimizer for examining advertisement performance data.

9. The system of claim 1, wherein each pod further includes a user interface coupled to the application program interface for enabling users to access the advertisement campaigns.

10. The system of claim 9, wherein the user interface includes a custom user interface.

11. The system of claim 1, further comprising an advertisement server for selecting advertisements in response to an advertisement request from an advertisement channel based on relevance and the bid information, and for forwarding the advertisements to the advertisement channel.

12. A method comprising:

providing multiple pods coupled to a network;

storing advertisement campaigns for users on the multiple pods, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event;

enabling access to the data store using an application program interface;

enabling user selection of the predetermined event by a forecasting component; and

assisting with selection of the bid information using an optimization component.

13. The method of claim 12, wherein the predetermined event includes a search term.

14. The method of claim 13, further comprising assisting users in selecting the search term by a keyword suggestion module disposed on the at least one pod.

15. The method of claim 12, wherein the advertisement information includes advertisement content.

16. The method of claim 12, wherein the advertisement information includes a link to advertisement content.

17. The method of claim 16, further comprising automatically reviewing the advertisement for content issues by an editorial processing system disposed on the at least one pod.

18. The method of claim 12, further comprising controlling advertisement campaign expenses in relation to budget by the optimization component.

19. The method of claim 12, further comprising examining advertisement performance data by the optimization component.

20. The method of claim 12, further comprising enabling users to access the advertisement campaigns by a user interface.

21. The method of claim 20, wherein the user interface includes a custom user interface.

22. The method of claim 12, further comprising selecting advertisements based on relevance and the bid information by an advertisement server in response to an advertisement request from an advertisement channel, and forwarding the advertisements to the advertisement channel.