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API for maintenance and delivery of advertising content

  • US 20070027771A1
  • Filed: 08/21/2006
  • Published: 02/01/2007
  • Est. Priority Date: 07/29/2005
  • Status: Abandoned Application
First Claim
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1. A system comprising:

  • multiple pods coupled to a network, each pod including a data store for storing advertisement campaigns for users, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event; and

    an application program interface capable of accessing the data store;

    at least one pod including a forecasting component for enabling user selection of the predetermined event; and

    an optimization component for assisting with selection of the bid information.

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