Smart search for accessing options
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Accused Products
Abstract
When an input device, which may be a portable communications device, receives a keyword input from a user, an advertisement associated with the keyword, and stored on the device, is displayed. Then, a signal is transmitted to a remote site which indicates that the advertisement was displayed. In some embodiments, an advertiser pays a fee associated with the advertising being displayed, and may also pay a fee to place the advertisement on the device. A user has the option of turning off the advertisements, and/or of being paid a fee when the advertisements are displayed on his or her device. Specific advertisements may be displayed based on the physical location of the device.
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Citations
40 Claims
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1-20. -20. (canceled)
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21. A method for displaying an advertisement on an electronic device comprising:
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receiving a keyword input from a user;
displaying an advertisement associated with the keyword, wherein the advertisement is stored on the device;
transmitting a signal to a remote site indicating that the advertisement was displayed. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A method to display an advertisement on a portable electronic device, comprising
responding to ambiguous input from a user; -
mapping the ambiguous input to a precise mapping to produce an expanded lookup set;
using the expanded lookup set to search a database of keywords located on the portable electronic device producing keyword results, the keyword results comprising at least one keyword associated with an advertisement located on the portable electronic device;
displaying the at least one keyword associated with the advertisement;
registering that the user has chosen the at least one keyword associated with the advertisement; and
displaying the advertisement. - View Dependent Claims (34, 35, 36, 37)
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38. A system for recording that an advertisement has been played on a portable media device in response to a user search action, comprising
a keyword database which hold keywords representing at least applications available on the portable media device, paid placements, device options, advertisements, and services available through the device; -
an advertisement database which holds at least one advertisement;
a displayer which locates and sorts keywords in the keyword database associated with the user search action into a sorted keyword list;
a user monitor which records which keyword in the sorted keyword list a user has chosen;
a keyword-advertisement associator which associates at least one keyword with the at least one advertisement;
an advertisement displayer which displays the at least one advertisement when the keyword the user has chosen is associated by the associator with the at least one advertisement; and
an advertisement recorder which records that the advertisement has been displayed. - View Dependent Claims (39, 40)
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Specification